The Louvre is mobilizing through this call for donations with a view to raising by 25 February 2022 at least 1 million euros of the 2.6 million euros needed for this emblematic object to join its collections.
On November 9, 2021, the Louvre Museum launched a twelfth edition of its annual “All Patrons!” in order to acquire the great cameo of Venus and Love, a work attributed to the famous Italian hard stone sculptor, Giovanni Ambrogio Miseroni (1551-1616). This exceptional piece is the cover of a cup already acquired by the Louvre in 1968 from a Parisian collection. The complex had belonged to Cardinal Mazarin and then to Louis XIV, before disappearing in 1796.
The acquisition of this precious cameo cut in the shape of a shell in an agate of the Grisons, lost and found in 2011 would thus allow to gather the two parts of the cup of Louis XIV and, by there, to recompose a work of artstandard, one of the most original creations of the Italian lapidary of the sixteenth century.
Until 25 February 2022, everyone can contribute to reach the minimum target of €1 million needed to complete the financing. It is possible to become a sponsor and actor of this project by making a donation on http://www.tousmecenes.fr or by sending LOUVRE to 92 004 for a donation of 5 euros by SMS.
In addition, benefits are available to corporate and individual donors, including tax reductions and invitations. For individuals, the tax reduction is equal to 66% of the amount of the donation, capped annually at 20% of taxable income. As the website points out "For €30 or more (or €10.20 after tax reduction), donors will receive an invitation for two people to discover the museum’s collections." Companies can also benefit from a reduction in corporate tax or income tax of 60% or 40%. The museum already benefits from the support of the Société des Amis du Louvre to the tune of 250,000 euros, and at the same time continues its search for funds from French and foreign companies and major donors to raise the necessary 2.6 million euros in total.
The “All Patrons!” includes since 2010, 27,000 donors including 11,000 who have participated in more than one campaign and 170 donors at all, according to the museum’s figures. To reflect the scope and the success of these campaigns, recall that the 2017 campaign relating to the acquisition of the Book of Hours offered by François I to his niece Jeanne d'Albret (and also spent in the Mazarin collection) had raised €1.5 million thanks to 8,500 donors, which also makes it possible to be optimistic about the success of this new campaign.