The Louvre is mobilizing through this call for donations in order to raise before February 25, 2022 at least 1 million euros out of the 2.6 million euros needed for this emblematic object to join its collections.
On November 9, 2021, the Louvre Museum launched a twelfth edition of its annual “All Patrons!” in order to acquire the great cameo of Venus and Love, work attributed to the famous Italian sculptor of hard stones, Giovanni Ambrogio Miseroni (1551-1616). This exceptional piece is indeed the cover of a cut already acquired by the Louvre in 1968 from a Parisian collection. The ensemble had belonged to Cardinal Mazarin and then to Louis XIV, before disappearing in 1796.
The acquisition of this precious cameo cut in the shape of a shell in an agate of the Grisons, lost and found in 2011 would therefore make it possible to gather the two parts of the cup of Louis XIV and, by that, to recompose a work of art off-standard, one of the most original creations of the Italian lapidaries of the sixteenth century.
Until 25 February 2022, everyone can contribute to reach the minimum target of €1 million needed to complete the financing. It is possible to become a patron and actor of this project by making a donation on http://www.tousmecenes.fr or by sending LOUVRE to 92 004 for a donation of 5 euros per SMS.
In addition, corporate and individual donor benefits include tax cuts and invitations. For individuals, the tax reduction is equal to 66% of the donation amount, capped annually at 20% of taxable income. As the website underlines "For €30 or more (or €10, €20 after tax reduction), donors will receive an invitation for two people to discover the museum’s collections." Businesses can also benefit from a 60% or 40% reduction in corporate tax or income tax. The museum already benefits from the support of the Société des Amis du Louvre to the tune of 250,000 euros, and continues to raise funds from companies and major French and foreign donors to raise the 2.6 million euros needed in total.
The All Patrons Initiative Since 2010, 27,000 donors including 11,000 have participated in more than one campaign and 170 donors to all, according to museum figures. To give an account of the scale and success of these campaigns, it will be recalled that the one of 2017 relating to the acquisition of the Book of Hours offered by François I to his niece Jeanne d'Albret (and also spent in the collection of Mazarin) had raised €1.5 million thanks to 8,500 donors, which also makes it possible to be optimistic about the success that this new campaign should meet.