Culture and Tourism
Tourism is one of the main modes of access to culture and cultural practices. As such, the Ministry of Culture is attentive to the provision of services promoting the appropriation and understanding of cultural places, essential to the tourism ecosystem and cultural democratization and the transmission of knowledge. On 19 January 2018, it signed, with the Ministry of Tourism, a national framework convention on cultural tourism with a triple objective: access to culture for all; cultural development of territories; the growth of destination tourism.
Our missions
Cultural tourism in the Île-de-France
One of the first motivations for discovering the Ile-de-France region for foreign, French or even Ile-de-France visitors remains culture: the richness of its heritage, material and immaterial, the vitality of its creation and its artistic scene, its cultural and creative industries, its language and its lifestyle. This offer represents a great opportunity for the tourism and cultural development of the Region and allow it to maintain its position as the first destination in the world.
Finally, tourism represents an important potential for the revitalization and economic, social and cultural development of our territories. In this case, we must evolve our tourism development model today mainly focused on Paris and a small number of large sites. The heritage and artistic offer, well distributed throughout the territory, has an essential role to play in this rebalancing.
For these reasons, the DRAC Ile de France has made cultural tourism, as well as bringing together the actors of culture and tourism in the complementarity of their skills, an axis in its own right.
The first Rencontres francilienne culture and tourism 6 December 2022
Planned in the context of the National Plan for the Recovery and Transformation of Tourism "Destination France" and the new Regional Development Plan for Tourism and Leisure (SRDTL) of Île-de-France 2022-2028, these first Rencontres franciliennes Culture et Tourisme, DRAC, in partnership with the CRT and the Regional Council, has set the stage for closer cooperation between tourism and cultural professionals.
During this day of exchanges and sharing of experiences, several major challenges for the destination were addressed to better understand the expectations of visitors from Ile-de-France, national and international, to rely on all the cultural and heritage potentialities, and enrich the offer to strengthen the image of the destination Paris Île-de-France, particularly in the run-up to major international sporting events (Rugby France World Cup 2023, Paris 2024 Olympic and Paralympic Games). Around a panel of 40 personalities and experts (cf. program) nearly 300 participants debated on the major issues Culture and Tourism of the destination.
After an inventory of cultural tourism in Île-de-France (challenges and challenges), the discussions focused on several key points of the attractiveness of the cultural offer:
- Effective strategies to ensure the visibility of Ile-de-France cultural sites, and in particular to ensure better dissemination of flows throughout the territory,
- Networks of actors, effective tools for structuring an attractive, diversified offer, and meeting the expectations of visitors
- The expansion of the positioning of the destination, particularly around the logic of valorization of know-how and creativity of craftsmen and craftsmen of art, Ile-de-France companies
- Innovation at the service of the visitor experience: what models of development of cultural sites, what digital tools to use to bring new audiences
- Hybrid models (third places, hotels at the same time artist residence, etc.), a response to certain development constraints
- The keys to the success of the association between natural and cultural heritage, in accordance with new demands in terms of mobility (hiking, cycling tourism, etc.)
This day of exchange ended with the signing of a partnership agreement between the Ministry of Culture – DRAC Île-de-France and the CRT Paris Île-de-France.
Triennial Convention 2023-2025 between the Ministry of Culture – DRAC Île-de-France and the CRT Paris Île-de-France
The significant participation in the first Rencontres franciliennes culture et tourisme, the variety of professional origins of the participants (culture, tourism, communities), revealed the need for an exchange framework to find solutions to very concrete problems or objectives.
So that these meetings are not limited to a one-off event but on the contrary they are the starting point of a new dynamic in favor of cultural tourism, the very positive partnership between the DRAC and the CRT is long-term and materializes by the signing of a three-year partnership agreement 2023-2025 .
In this context DRAC and CRT will offer two exchange times per year to professionals of culture and tourism which will take various forms: workshops, conferences, innovative challenges, or any other format adapted to the subject. The themes addressed will respond to current issues:
- Ecological transition
- Innovation
- Quality of supply
- Knowledge of audiences and behaviours
- Strategies for audience development
- Attractiveness of professions and professionalization of actors
Thus the first 2023 seminar will take place on June 5, 2023 and will be devoted to sustainable cultural tourism.
Triennial Convention 2023-2025 between the Ministry of Culture – DRAC Île-de-France and the CRT Paris Île-de-France
So that these meetings are not limited to a one-off event but on the contrary they are the starting point of a new dynamic in favor of cultural tourism, the very positive partnership between the DRAC and the CRT is long-term and materializes by the signing of a three-year partnership agreement 2023-2025 .
In this context DRAC and CRT will offer two exchange times per year to professionals of culture and tourismwhich will take various forms:workshops, conferences, innovative challenges, or any other format adapted to the subject. The themes addressed will respond to current issues:
- Ecological transition
- Innovation
- Quality of supply
- Knowledge of audiences and behaviours
- Strategies for audience development
- Attractiveness of professions and professionalization of actors
Thus the first 2023 seminar will take place on June 5, 2023 and will be devoted to sustainable cultural tourism.
They talk about it
The first Île-de-France meetings Culture and Tourism 2022
Laurent ROTURIER, Regional Director of Cultural Affairs of Île-de-France, and Christophe DECLOUX, Director General of the Paris Île-de-France Regional Tourism Committee. And this video is the 1era realized to present the Culture and Tourism in Île-de-France device on the occasion of the first Rencontres franciliennes Culture et Tourisme of December 6, 2022.
Actors of culture and tourism gathered on December 6, 2022 to launch the first Culture and Tourism meetings in Île-de-France to promote the link between these two sectors and improve the proposals and responses to the general public.
Culture and Sustainable Tourism Workshop on 5 June 2023 at the Musée des Arts et Métiers de Paris
Culture and Sustainable Tourism with Olivier LERUDE, Project Manager "Territory of sustainable culture" at the DRAC Île-de-France and Thomas LAMAND, Director tourism, culture, leisure at the SCET Group. As part of the Ile-de-France Culture and Tourism initiative and the first regional workshop organized by the DRAC Île-de-France, Région Île-de-France and the Comité Régional du Tourisme Paris Ile-de-France Paris Île-de-France.
Partager la page