Protecting diversity and artistic requirement
For several years now, the department has been taking into account the new realities of the digital economy to ensure that the French model is able to protect cultural and linguistic diversity, as well as to promote artistic creation and demand. This includes taking action to change the legal and fiscal framework of the creative industries and ensuring that digital actors make an equitable contribution to funding cultural policies, as well as fair compensation for creators.
Diversity and artistic requirement
The development of the digital economy is accompanied by a concentration of the market around a handful of powerful global players. This implies in particular a hierarchy of offers around the few most visible institutions. The risk is then that of the standardization of aesthetics, against which the promotion and protection of cultural and linguistic diversity remain indispensable.
The Ministry has continued proactive action on these issues in international and multilateral organizations (European Union, Unesco, OIF). It thus works to adapt international agreements to changes in the digital environment.
The Ministry of Culture defends the right of States to regulate to preserve cultural diversity, particularly in the context of trade negotiations and discussions on digital trade. It supports the establishment, at European level, of greater regulation of major digital platforms. This is so that the Internet will enable all European cultural actors to take full advantage of the opportunities offered by the new digital markets.
At national level, the adaptation of support tools to cultural diversity implies in particular an adaptation of the media timeline. It must also be accompanied by a reflection on the tools for structuring the cultural industries sector and promoting new talent and the francophonie. Selection algorithms on broadcast platforms represent a potential obstacle to cultural diversity. However, they can be a real opportunity to support it. Attention to the definition and regulation of these algorithms is therefore a prerequisite for the protection of cultural diversity and better remuneration for creators.
Preserving the remuneration of creators and the financing of creation
The department’s action prioritizes the balanced sharing of value between major digital platforms and rights holders. The fair remuneration of creators for the digital exploitation of their works is also a strong issue. Finally, it defends the principle of territoriality of rights, which is the basis for financing creation.
In cinema and audiovisual, the Directive "Audiovisual media services"has strengthened the obligations to finance and exhibit French and European works. She also recalled the principles of copyright and the obligations to protect young people.
Beyond that, the accelerated development of certain digital cultural practices means changing the legal and fiscal framework of the cultural sector. This should facilitate the emergence of new economic models allowing the fair remuneration of artists, authors, and producers. This approach is all the more pressing in the field of live streaming of live performance, which has experienced rapid and structuring changes. Some companies are thus undermining the entire ecosystem by using tax optimisation to the detriment of local players.