This new issue focuses on the photographic advertising activity of the interwar period. It gives a overview of the work of some of its actors, its production and dissemination methods, and its past and current issues. The articles include the work of the freelance photographers and of studios, the processes of mediating images through posters, magazines and illustrated press, the technical aspects related to the development of colour advertising photography, but also the challenges of this commercial imaging activity related to the recognition of the photographic medium and to the claim of copyright status.
Contributed to this issue coordinated by Anne-Céline Callens : Damarice Amao, Sylvain Besson, Marie Boivent, Louis Boulet, Hervé Degand, Delphine Desveaux, Ji-Yoon Han, Célia Honoré, Mathilde Kiener, Sandrine Maillet, Anjali Pasquion, Matthieu Rivallin, Evelyne Rogniat, Alexandra Schmidt and Dominique Versavel.
The issue is freely available on https://journals.openedition.org/focales/1581
Created in 2017, Focal lengths is a review published by the Presses universitaires de Saint-Étienne, supported by the Institute of Human and Social Sciences (InSHS) of the CNRS and the Directorate-General for Heritage and Architecture. Online and open access, Focal lengths is a place of exchange, dissemination and collective production of knowledge, a space for researchers, but also for photographers, artists and amateurs.
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