Patronage
Today, even if large companies are committed, we have seen, for a few years, that small and medium-sized local businesses also support cultural, environmental or social projects supported by various structures (associations, communities, etc.) that affect them by their proximity.
The involvement of these companies can be individual or collective: it essentially translates into cash, but also by providing technical means or skills. The low use of patronage is mainly due to a lack of knowledge of the system, human resources and training.
It is clear that sponsorship therefore has meaning at all levels of the territory and that the number of requests from project leaders, businesses and communities is growing.
The creation of a Regional Sponsorship Centre in Nouvelle-Aquitaine responds to a demand. Among the priorities of the cluster, it is necessary to identify the various actors specialized in the development of patronage in the territory and define their respective intervention scopes (training, awareness) but also of create educational events for sponsorship.
What is the sponsorship?
"Material support provided without direct compensation from the beneficiary to a work or person for the exercise of activities of general interest. It differs from sponsorship (or sponsorship) which is a commercial act giving rise to invoicing.”
Patronage is a gift, from a company or an individual, to an activity of general interest. This commitment can be made in money, in kind or in skills, and concern a wide range of areas: social, culture, education, health, sport, environment, research, etc. Patronage is not an act reserved for the rich or very large companies: 98 % of corporate sponsors are SMEs or VSEs.
In France, patronage is encouraged and supervised by many legal mechanisms.
Law No. 2003-709 of 1er August 2003 on patronage, associations and foundations, so-called "Aillagon law", thus offers patrons a set of legal and fiscal provisions particularly conducive to the development of private generosity for the benefit of works and organizations of general interest. Indeed, the law allows a tax exemption of 66% on the amount paid.
From an intuitive act of generosity, patronage can become a real strategic tool, seeking to optimize its impact on the cause supported and to create intangible value for the company.
For businesses, patronage can take three forms:
- Financial patronage (financial donation)
- Patronage in kind (donation of products)
- Skills sponsorship (donation of services)
Contact DRAC Nouvelle-Aquitaine:
N. , regional correspondent for patronage and advisor for cultural and territorial action
Contact DREAL Nouvelle-Aquitaine:
Patrice Grégoire, regional correspondent patronage, 05 56 24 83 13, patrice.gregoire@developpement-durable.gouv.fr
Partager la page
2 résultats
Display :