Sponsorship and territories
Culture plays a leading role in the economic development of territories. It is an essential element of their attractiveness, an opening to the other and the world, a factor of social cohesion and equality with undeniable ripple effects.
Aware of the importance of cultural vitality in the territories, the Ministry of Culture promotes the development of cultural patronage since the law called «Aillagon». Theterritorial action is one of the main reasons for the commitment of corporate sponsors which are today more than 100,000 to use the sponsorship device.
The core of the Ministry’s policy for the development of cultural patronage is based on three pillars, the following of which flow from the first:
National protocols for the development of cultural patronage
In order for the so-called “Aillagon” law to be known and the patronage mechanism used, since 2005 and 2006, the Ministry of Culture has signed national protocols for the development of cultural patronage in the territories including the overseas territories, with partners in the economic and legal worlds (representative bodies of notaries, lawyers, accountants and chambers of commerce and industry). Indeed, because they are familiar with the legislation, accounting and operation of companies or individual donors, these regulated professions and public institutions are great relays for disseminating legislative developments and good practices in the field of patronage.
These protocols, renewed in July 2021, contribute to the emergence of local cultural patronage in the economic fabric, and a popular patronage in the social body throughout the national territory.
The collaboration forged between the Ministry of Culture and its partners is also in line with the territorial strategic alliances » which were the subject of the report submitted in May 2020 by Cathy RACON-BOUZON, MP, and Charles-Benoît HEIDSIECK, President of Le Rameau.
What are the objectives of these protocols for the public and local economic actors?
- Do know the legislation relating to patronage, promote the good practices of those involved in patronage (sponsor and promoter of projects) and thus promote the development of patronage throughout the country.
- Developing collective corporate philanthropy or the meeting of patrons in the form of associations, foundations or clubs of patrons, with a territorial vocation, with the objective of acting on common issues, projects or themes.
- Contribute through collective patronage, the rapprochement of the cultural sector with other areas of general interest in the territories (such as health, environment, science, education and humanitarian)
What are the main commitments under these five-year protocols renewed every five years?
Appoint philanthropic correspondents
To achieve a development of cultural patronage in all territories, the Ministry of Culture has encouraged since 2005-2006, the establishment of a network of pen pals at regional and departmental levels both in the DRAC (Regional Cultural Affairs Directorates) and within the legal and economic institutions, partners of the Ministry.
These 300 correspondents work, on a daily basis, to develop collective patronage. For some years, these correspondents also structure the “regional patronage centres”, in conjunction with partner institutions, these hubs constitute a veritable control tower of cultural patronage in the territories.
Create et develop the “regional patronage centres” (RMCs)
“Regional Patronage Hubs” (RMCs)as structured organisations of territorial patronage will act as ' information desks » for companies, individuals and project leaders on all aspects of sponsorship.
The regional patronage centres aim to facilitate the connection between project promoters and patrons andkeep the memory alive through the archiving of sponsorship information.