Supporting the evolution of businesses and placing equality at the heart of cultural digital
The profound changes brought about by digital technology require that we support the development of skills and anticipate changes in the business lines. Digital culture is also a vector of opportunity in terms of jobs and professions: everyone must have access to these sectors and careers.
Support the development of business lines
Digital technology leads to a profound and regular evolution of the skills needed to conduct cultural activities and projects. Dematerialisation of business processes, live event capture and dissemination, computerized collection management, assisted design, or creation of participatory and immersive experiences, the possibilities offered by digital technology are immense.
Particular attention and effort must therefore be given to the promotion of digital technology in schools of higher education and culture. This involves open innovation projects in partnership with research centres and the teaching of technological know-how. Similarly, higher education must be open to the field of digital humanities. Project development “ Edtech » specifically dedicated to culture must be supported. Research actors have an essential role to play here, in order to promote the transfer of technologies and skills to professionals.
The call for projectsSkills and careers of the future"of the 4th Programme d'Investissement d'Avenir et de France 2030 supports innovative projects and accompanies the evolution of training schemes.
Open Science and participatory sciences have an impact on cultural research professions. Researchers must now integrate these new skills, most of which are digital, in order to meet these objectives.
Putting equality at the heart of cultural digital
The use of digital technology concerns and concerns the entire population. Digital jobs in the cultural sector are more often occupied by men, and are traditionally understood and presented as male. The pursuit of equal opportunities requires an effort to welcome girls and women into the digital channels and careers of culture. This requires the training of teachers and stakeholders in the criticism of stereotypes and assignments, the provision of inclusive teaching and communication resources, or the highlighting of models...
Beyond the imbalance between men and women, this equality effort must extend to the entire population and include the fight against all forms of violence and discrimination. The rapid transformations of the digital economy present risks of discrimination but also opportunities to include new populations. Because of their geographical location or their social environment, some populations remain far from these career opportunities. People from priority neighbourhoods of the city’s policy (QPV) often feel poorly represented in the digital professions. Job posting requirements do not always take into account the diversity of pathways. Even though 2 million jobs have been created by the digital economy over the past ten years, the attractiveness of looking for jobs in digital is 30% lower in the QPV than elsewhere in France. The risk is the advent of a two-speed digital labour market, including in the cultural sector. This would reinforce social and territorial inequalities and impoverish content and solutions. The richness and diversity of these works and innovations are closely linked to those of creators.