Online culture: how to accompany changes in usage

The various lockdown periods experienced since March 2021 have accelerated the development of online cultural proposals, in sectors where these practices were already strongly present (cinema, music), but also in new sectors (theatres, shows, museums), where the physical co-presence of the public with the work was traditionally considered essential, and where the online proposals preexisting to this crisis were rather a matter of preparatory mediation, of extending the visit, that of the cultural experience itself.

The solutions implemented in this context of emergency by the cultural actors to maintain the link with the public cover a wide range of proposals, from the capture of the show conceived as a pis-go, to investing in forms specifically designed for the web, from the virtual exhibition in video 360 to the MOOC, via the network concert or interactive proposals.

This phenomenon, which is less a break than an acceleration of a fundamental trend, deserves to be questioned, especially since the very great diversity of cultural proposals online in terms of the status of producers, the aesthetic fields concerned, the aim (mediation or work itself), must not make us forget the massive presence of major players that are platforms for making content available. In the face of this structuring, how are online cultural usages evolving, in their possible generational, social and geographical diversity? What are the means of action of the cultural actors and public authorities to accompany and guide these changes, with the objective of accessibility for all, and better visibility and readability of quality cultural proposals?

REFEREE: RÉMI MATHIS, curator of libraries at the Bibliothèque nationale de France, former president of Wikimédia France

Group members :

• Florence DE SOOS, Associate Consultant, Image 7
• Romain DELASSUS, Head of Digital Services, General Secretariat of the Ministry of Culture
• Olivier DONAT, General Manager of the Museum of European and Mediterranean Civilizations (MUCEM)
• Céline GALLET, Co-Director of the Centre chorégraphique national de Rennes et de Bretagne
• Catherine PETIT, Advisor to the Minister responsible for relations with Parliament and citizen participation, responsible for citizen participation
• Angélique SLOAN, External Rapporteur at the Court of Auditors, responsible for the culture sector