Since 2018, the Ministry of Culture has been supporting fashion companies and since 2021 fashion craft businesses are also supported. This unique device supports them in their digital transformation and towards a more sustainable fashion.
The Ministry of Culture is committed to companies that contribute to the influence of French fashion through their creative strength and their commitments.
The objective of this call for projects is to support fashion companies in the economic and creative development of their strategy, by activating investment levers in digital and ethical projects.
Through this call for projects, the ministry wants to encourage both digitalization, relocation in France and an eco-responsible fashion.
For this fifth edition, the jury selected 20 winners.
14 fashion companies and 6 fashion craft companies received a grant to carry out their project.