Of profound changes
Digital technology is a source of profound change. They make it necessary to understand digital usages, in order to win and retain new audiences by seeking them where they are, by respecting their codes and practices, to put digital tools at the service of cultural democracy and to develop in situ practices, where public expectations are high.
Measuring changes in action
In all cultural sectors, digital cultural practices are expanding rapidly. Half of the younger generations now access culture almost exclusively through digital tools, as evidenced by the department’s latest 10-year survey and its report on cultural practices published in 2020.
Digital users of culture are now a full-fledged audience. However, audiences attending cultural venues are also waiting for a renewed offer to enrich their experience, thanks for example to digital mediation tools or virtual and augmented reality technologies, or to access more cultural services online, such as accessing archival documents.
Monitoring systems on changes in usage and practices, methodologies for observing behaviour, user tests, Surveys and analysis of digital uses are thus essential to best meet the expectations and needs of current and future audiences. The understanding of customs and practices is indeed a continuous process: it encourages us to think and anticipate the digital behaviors to come in a logic of constant improvement and in complementarity with the evolution of the offers of cultural places.
Actors at the service of understanding issues
The National Centres and Heads of Networks supported by the Ministry regularly publish digital studies in their respective sectors:
- Observatory of the economy of the music sector of the National Music Centre
- Prospective studies of the Centre National du Cinéma et de l'image animée
- Key data from the National Book Centre
- Studies published by the network TMNLab
- The resources of the network Hacnum
Hadopi, now merged with the CSA to build ARCOM, also provides studies on new uses. The consumer barometerHadopi has carried out annually since 2011 and allows us to follow the major trends in the consumption of dematerialized cultural goods, their perception by Internet users. It also publishes international watch reports. They analyse different foreign models for combating counterfeit copyright and related rights on the internet.
Find the studies published by the Ministry