Engaging audiences in a new dynamic
Making francophones aware of the importance of language as a factor of social cohesion, expression of a culture and a marker of identity is a major issue in our society. The relationship with audiences has changed profoundly, and today it is a matter of engaging them and providing them with interactive tools that they can use.
To do this, different approaches are being considered: raising awareness among very different audiences around national or international operations, arousing the interest and curiosity of young audiences through digital tools, to experiment and disseminate innovative devices to identify new talent.
Raising awareness of the language and promoting the Francophonie
What is “Tell me ten words”?
The awareness campaign “Tell me ten words” invites everyone to play and express themselves from September to June, in a literary and/or artistic form, around ten words. It mobilizes different actors: cultural (mediatheques, bookshops, museums, theatres, monuments, storytellers, slammers, etc.), social (hospitals, retirement homes, social centers, penitentiary centers, etc.) or educational (kindergartens, schools, colleges, universities, documentation centres, etc.). It is aimed at a wide range of audiences (young people and adults) and acts as a catalyst for the implementation of projects that French Language and La Francophonie Week, high point of the device.
Result of cooperation with the network OPALE (Language Policy and Planning Bodies), “Dis-moi dix mots” is designed as a pretext to seize the French language. Each year the partners (the Wallonia-Brussels Federation, the Office québécois de la langue française, the French delegation to French-speaking Switzerland, theInternational Organization of La Francophonie and the DGLFLF) choose a topical theme intended to convey a message about the French language and ten words meant to illustrate it.
French Language and La Francophonie Week
Meeting of lovers of words in France as well as abroad, the French Language and La Francophonie Week is organized every year around March 20, International Day of La FrancophonieIt offers the general public the opportunity to celebrate the French language by showing their attachment to it and celebrating its richness and modernity.
A highlight of a common good that brings us together, the Week is a formidable tool for raising public awareness and strengthening language proficiency. Conceived as a festive operation, it makes it possible to share the taste for words (concert of French songs, dictation, calligraphy workshop, conference, theatrical representation, oratory joust, contest of eloquence, poetry, literary encounter, etc.) and promote the projects proposed on the five continents.
The French language, “langue-monde”, currently has more than 321 million speakers. More than 70 countries mobilize each year from Bangkok to Buenos Aires, from Munich to Ottawa, from Beirut to Glasgow, from the smallest villages to the largest metropolises. In 2019, the Week welcomed nearly half a million participants for over 1,500 events. As such, the Week is an expected and structuring operation for the promotion of French in the world.
Did you know? Francophones
In 2022, out of 112 countries and territories, 321 million people are able to express themselves in French. Of these 321 million francophones, 255 million are daily speakers.
The French language is the only one, with English, to be present on the 5 continents. It is the 5th world language by the number of speakers, after English, Mandarin, Hindi and Spanish.
The French-speaking community brings together peoples from all continents and cultures, but its main and growing component is in Africa, where approximately 55% of Francophones.
The French are francophones like any other. And you? Were you aware of being francophone?
Developing digital tools
Exploring the diversity of French through the Dictionnaire des francophones (DDF)
The French Dictionary (DDF) is a digital, scalable and collaborative dictionary that aims to reflect the richness of French. The unprecedented project combines a solid scientific ambition with experts from all over the Francophonie gathered around Professor Bernard Cerquiglini and a collective, contributory approach.
Carried by l'Institut international de la francophonie' and supported by FFPB, the DDF compiles and collects data and lexicographic resources illustrating the variety of French spoken throughout the Francophonie. This rich corpus of French terms and expressions is available as a free website and mobile app. You too can contribute! Because French belongs to everyone, everyone, wherever he is, so has a say!
Sharpen your appetite for words with the mobile game Exploratio
The video game market is a major cultural and economic issue that corresponds to the aspirations of society and to the air of time. It is a playful, attractive, resolutely contemporary support that breaks the codes of standard learning and renews the language approach.
The mobile game Exploratio, a game of adventure, puzzles and words aims to introduce a young audience to the diversity of the French language. This free application was developed from an original scenario proposed by Gameloft and supported by FFPB and theOffice québécois de la langue française (OQLF).
Across the mobile game Exploratio, you will discover words and expressions from the French Dictionary. Designed to whet the appetite for words and the curiosity of the other is "Exploratio" combines pleasure and desire for language. Join the community of Elocus, a astronaut on mission in the tesseract galaxy to rediscover the lost richness and diversity of the treasures of the French language and the French-speaking world.
Listening to the language
New practices have spread in recent years and new listening habits have emerged. The health crisis and the lockdown have strengthened and amplified them.
Did you know? What is an audio?
Thefree audio (podcast with our Quebec friends) or native podcast is now a growing medium. This new medium is an extraordinary opportunity for the French language and the Francophonie. Light, inexpensive, conducive to creation and innovation, it allows to broadcast on the airwaves a French language off-center and creolized according to the principle dear to Edouard Glissant, a «language-world».
The DGLFLF is committed to supporting various initiatives: such as the Francophone Free Audio Award Paris Podcast Festival, a meeting highly anticipated by professionals or several audio collections dedicated to different domains: "Neighbours of the 12 bis", a bilingual fiction for learning French; «The words of science», a collection of audios to tell science in French or "Talk like never before", a free audio of the French language.
Experiment and disseminate innovative devices
Committed to the development of new tools and digital devices, DGLFLF works in partnership with the Pass culture to publish the initiatives it carries throughout the year.
