Created in partnership with the National Conservatory of Arts and Crafts, the MOOC "Tourism, it’s cultural" aims to provide a better understanding of the multiple issues involved in the relationship between culture and tourism.

The course highlights best practices as well as current trends, in France and internationally, in a context of very strong evolution. From the development of territories to access to culture, through the reception and accompaniment of visitors, it also focuses on the management and cooperation of the actors of a cultural tourist destination and analyses the strategies of attractiveness of the territories.

The MOOC takes place over six weeks, each comprising six sequences. Each sequence is made up of a video of a course presenting a theme followed by an interview with an expert, then a short questionnaire allowing learners to take stock of their achievements. Six weekly tests and a final test allow the follow-up attestation to be obtained.

The course is available, free of charge and upon registration, via the FUN platform (France Digital University). Registrants will have access to all content (videos, documents and questionnaires) as soon as the MOOC opens on May 20, 2019, and will retain access even after it closes.

This MOOC is intended for all public and private actors who, in France and French-speaking countries, live daily the rapprochement between culture and tourism, demanding to expand their skills: professionals of services and cultural institutions, tourism services, businesses in both sectors (travel agencies, receptives, tour operators, design offices, etc.), local authorities. It is also aimed at students and the general public who are passionate about cultural tourism.

The success of the cultural tourism meetings organized by the Ministry of Culture (in December 2016 in Paris, then in November 2018 at the Louvre-Lens) testifies to a strong expectation of exchange, sharing of experience and lasting cooperation between cultural and tourism stakeholders. In order to encourage and increase these synergies, the Ministry of Culture and the Ministries responsible for Tourism have notably committed to developing joint training offers for professionals in both sectors. This MOOC is fully in line with this approach.

Cultural tourism is a growing sector. It represents an opportunity and a strength for our country and our territories. It is important that professionals from both sectors talk to each other, exchange ideas and continue to share their best practices. This online course does just that. I would like to thank all those who contributed to the realization of this MOOC and encourage as many as possible to follow it.”

Franck Riester, Minister of Culture


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