Roselyne Bachelot-Narquin, Minister of Culture, and Agnès Pannier-Runacher, Minister Delegate to the Minister of Economy, Finance and Recovery, responsible for Industry, launch this Monday, September 6 France Design Week, broadcast online from the Pierre Mendès France conference centre in Bercy.

Held September 7-28, France Design Week is an event led by APCI – Promotion du Design aimed at giving visibility to the diversity of French design and the vitality of its practices.

Sponsored by the Minister of Economy, Finance and Recovery and the Minister of Culture, the 2021 edition of France Design Week has labeled 350 events (exhibitions, conferences, visits to design studios, open houses, workshops, etc.) involving a plurality of actors: schools, design promotion organizations, studios, agencies and companies. The 2020 edition gathered more than 200,000 people.

France Design Week showcases design in all its forms, in France and abroad (especially in Poland and South Korea).

This major event for the design ecosystem will be followed by the First meeting of the new National Design Council Bureau.

This forum for dialogue and proposals aims to enlighten public authorities in the definition and monitoring of a national design policy. The creation of a National Council was proposed in 2019, during the Design Conference, in the presence of the Ministers of Economy and Finance and Culture. It brings together different actors in the design ecosystem: designers and their clients (companies, public services), schools, design promotion organizations, as well as representatives of other disciplines and the State.

The National Design Council will aim to structure the ecosystem and help position design as a pillar of economic and societal transformation.

Roselyne Bachelot-Narquin, Minister of Culture, said: For its second edition, France Design Week highlights the diversity of French design to make its potential known to the greatest number. I salute the desire of design stakeholders to open their doors throughout the month of September, throughout France, thus helping to bring design closer to our fellow citizens.

I am proud of the support that the Ministry of Culture is providing to the momentum around design, notably by deploying new instruments to improve the influence of design in France and internationally. The creation of the National Design Council, which is becoming a reality today, is one of the beautiful symbols of this dynamic launched with the professionals, and with the support of the Ministry of Culture and the Ministry of Industry. The work of this body will be benchmarks for all stakeholders in the sector. I greet the members of this Council and hope that their work will inform future decisions.

I am delighted to see the creative ebullition of the French design ecosystem, which is undoubtedly a major player in the economic recovery of our country!”

Agnès Pannier-Runacher, Associate Minister of Industry stated: Design is a formidable tool for growth, innovation through usage, but also for differentiating products and services. At the time of the industrial revival, it is an effective way to win markets by competitiveness out of price and to differentiate itself by originality. I also salute the organization of France Design Week, which will make it possible to promote the entire ecosystem, still unknown and yet so rich in schools, networks and projects, and to make these approaches better known to SMEs. The National Design Council, which will meet for the first time on this occasion, will define an ambitious roadmap and give design the place it deserves in our economy.”

Program

14h30 Opening, live webcast on the internet:

                        Roselyne Bachelot-Narquin, Minister of Culture (by video)

                        Agnès Pannier-Runacher, Associate Minister of Industry (by video)

                       

                        Presentation of the design ecosystem by Thierry Mandon, Director General of the Cité du Design, and Dominique Sciamma, President of APCI

                        Sharing of experiences by representatives of the 13 participating metropolitan areas

                        Closing

 

4.30pm                        First Meeting of the New National Design Council Bureau

                        Closed Session

 

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