Anne-Marie Finkelstein, discreet great lady of the press, has left us.
Since she was a teenager, Anne-Marie Finkelstein has known that she wants to be a journalist and nothing will stop her in her determination. If she cannot study in this field, too bad, she will prove her worth in the field: to Beirut, where she is making her first steps as a journalist in The East by Day and the ORTF.
Back in France in the mid-1960s, she became passionate about political marketing, which began as part of a first TV presidential campaign. For about ten years, she worked in political marketing and press consulting. In Le Touquet as in Paris, his intuitions hit the nail on the head. Anne-Marie Finkelstein finds pungent slogans, invents new formats and does not give up on anything.
This insurance seduces Jacqueline Beytout, owner of Echoes, who hired her in the 1970s. There, she began by tackling a building site that frightens more than one: computerization. Very early on, Anne-Marie Finkelstein felt that a revolution was being prepared in this field and chose – true to her fighting optimism – to embrace her. Once this mission is accomplished, she will climb all the levels of the newspaper to the Directorate General.
How to arouse envy in the reader, combining attractive format and quality information? Throughout her career, Anne-Marie Finkelstein will be committed to providing concrete answers to this question, which remains more timely than ever.
Woman of pen and grip in a world largely dominated by men, she will work for more than a dozen titles to which she brings cleverness and audacity. To the Echoes, she launches the first weekend magazine linked to a daily to accompany the reader all week and stick to his rhythm. In the magazine Historia, it mobilizes specialists in history and geopolitics to give historical depth to the analysis of current events in the world. Passionate about both the content and the form of the newspaper – from the format chosen to the advertisements chosen and the grammage of the paper – she marks the profession by her concern to bring together journalists, industrialists and advertisers around the love of the newspaper object.
Des Echoes at Parisian through L'Express, New Factory and so many others, Anne-Marie Finkelstein has marked the history of the press with her intuition, efficiency and modernity. We keep without always knowing the legacy of the new ideas of this pioneer press boss who invites us to always believe in the reader’s curiosity for the press.
I extend my deepest condolences to his family and loved ones.