Franck Riester, Minister of Culture of France and Nathalie Roy, Minister of Culture and Communications and Minister responsible for the French Language of Quebec, announce the official launch of the Franco-on the visibility of francophone cultural content online.

 

In the current context where cultural practices are largely influenced by the changing digital environment, the promotion of French-language content is a major issue in promoting the diversity of cultural expressions. Consequently, the visibility of French-language content online is a priority affirmed by both France and Quebec.

 

An important part of access to works on the Internet, and particularly on large digital platforms, is now derived from suggestions proposed by search algorithms or personalized recommendations. One of the challenges is to allow French-language content to be referenced and suggested to users.

 

The mission will aim to establish an initial diagnosis of the various issues related to discoverability, and then to propose and implement solutions that will ensure a better visibility of Francophone artists and works on the Internet.

 

During their meeting in Paris last January, the President of the French Republic, Emmanuel Macron, and the Premier of Quebec, Mr. François Legault, had confirmed the establishment of a dedicated joint expertise mission whose objective is to promote this discoverability of francophone works and creations on digital platforms. In addition, additional work will be done on the issue of French-language scientific resources.

 

“For our government, it is important to ensure that everyone has access to quality Francophone cultural content on the Web. The reach of cultural and media works proudly produced in French in Quebec will also enable the entire Francophonie to discover the incredible talent of local artists, artisans and artisans. I thank our French partners for their collaboration and I hope that this initiative will resonate with other leading Francophone partners on the issue of discoverability of online cultural content!”

Nathalie Roy, Minister of Culture and Communications, Minister responsible for the French Language, Quebec

 

The major Internet platforms have become essential in the dissemination of cultural content, which gives them great responsibility for accessing works produced in France or in all French-speaking countries. This close collaboration with our Quebec partners will, I am convinced, give us new ways to actively promote our culture in the digital environment.”

Franck Riester, Minister of Culture, France

*discoverability: Quebec term. Potential for a content, product or service to capture the attention of an Internet user in order to make him discover other content.