Bruno Le Maire, Minister of Economy and Finance, and Franck Riester, Minister of Culture, announce the restitution of the proposals made by the professionals as part of the Design Conference they launched last spring. The presentation will take place on 11 December at the Pierre Mendès France Conference Centre in Bercy.
Coordinated by the City of Design of Saint-Etienne, the Assises bring together in a collaborative approach actors representative of the diversity of design in the territories: professional organizations, higher education institutions, regional economic development agencies, design promotion associations, etc. The objective of the Assises is to analyse the strengths and weaknesses of the French ecosystem and to lay the foundation for a strategy for French design through proposals made by professionals. Beyond this collective reflection, the Assizes also aim to make more visible the added value of design to public decision-makers, the economic world and the general public.
By its ability to anticipate uses, design now supports companies in their innovation projects and more and more public services call on designers to accompany their transformation project. France has many assets: renowned designers, a network of schools and places of support for diverse creation, international companies placing design at the heart of their development strategy. However, French design struggles to structure itself and to develop significant actions of valorization, both in France and internationally. These Assizes are a first step in the structuring of the design ecosystem.
To carry out this reflection, the Assizes have selected five working groups, led by one or more pilots, actors in the territories, to address the following themes:
1. Sustainable design in public policy
Objective: beyond the aesthetic perception that one can have of the design, share with public decision-makers the design approach centred on user needs and usage scenarios.
Pilots: the association La 27e Région and the Cité du design (Saint-Etienne)
2. Integrate design into business strategy
Objective: to continue efforts to integrate design in SMEs and to place design in the strategic decision-making levels of large companies.
Drivers: Lille Métropole Capitale mondiale du Design 2020 and Lille Design
3. Engage in an international design policy
The aim is to increase international awareness of the potential of French design and to make France more attractive through design.
Pilot: Nantes Atlantique School of Design and Factory Nantes Creative
4. Design training
Objective: to strengthen the matching of designers' skills to the market and society.
Pilots: Camondo School – Design Centre of the National Association of Art Colleges (ANDEA) and Christian Guellerin (qualified personality)
5. Enhancing Design
Objective: to highlight the diversity of trades and achievements.
Pilots: Agence pour la promotion de la création industrielle (APCI), Institut français du design (IFD) and Agence de développement et d'innovation de la Nouvelle Aquitaine
Wednesday, December 11, 2019, afternoon
Pierre Mendès Conference Centre France
Ministry of Economy and Finance
139, Rue de Bercy, 75012 Paris