Roselyne Bachelot-Narquin, Minister of Culture, in agreement with Murielle Laurent, Mayor of Feyzin, Laurent Wauquiez, President of the Auvergne-Rhône-Alpes Regional Council and Christophe Guilloteau, President of the Rhône Regional Council, approves the AMAF Association (Association Musiques Actuelles Feyzin) for the appointment of Alexandre Rochon as director of the Scène de musiques actuelles (SMAC), L'Epicerie Moderne, in accordance with the proposal of the jury meeting on April 9, 2021.
Alexandre Rochon is a composer, musician and videographer. After studying historical and cultural heritage law, he founded the label Kütu Folk Records in 2006 and became its artistic director. From 2006 to 2013, he released five albums with his band The Delano Orchestra. In parallel with his musical activity, he developed a strong taste for video and directed about twenty clips. From 2014 to 2018, he developed and directed the «Ne rien faire» concept store, which offers musical and event programming in Clermont-Ferrand. Since 2018, he has been in charge of broadcasting for the independent music label «Microcultures» located in Paris.
Alexandre Rochon’s project for L'Epicerie Moderne aims to strengthen the current dynamic in terms of experimentation and creative support. It offers an assertive artistic program reflecting the diversity of aesthetics and promoting hybridization. It also wants to develop partnerships with local actors and mediation actions that contribute to strengthen the influence of the venue. Its project is participatory and open to the territory, involving regional artists and populations.
Alexandre Rochon will take up his duties on July 1, 2021. He will succeed François Jolivet who directed L'Epicerie Moderne from 2017 to 2020 and, by accompanying the development of the artistic and cultural project of the place, led him to obtain the SMAC label in 2018.