Mr. Jean-Yves Le Drian, Minister for Europe and Foreign Affairs, and Mr. Franck Riester, Minister of Culture, have convened the second Strategic Committee on Cultural and Creative Industries (ICC) for export around its federator, Mr. Jean-Noël Tronc, Director General of the Société des auteurs, compositeurs et éditeurs de musique (SACEM), which has been entrusted since February 2018 with the mission of federating the ICC priority family for export.  

More than 60 personalities from all sectors of the cultural and creative industries (media, cinema, book, music, video game, design, tourism, architecture, etc.), professional organisations and cultural operators in charge of export took part in the work. The Strategic Committee has identified three areas of work to be pursued in order to promote the export of our CCIs at the service of France’s influence in the world and the dynamism of our economy to which CCIs contribute a little more each year.

Ministers then announced measures to achieve the targets.

1. The strategic committee wanted to continue to federate the “France team” to serve the operational needs of professionals in the sector, in a public-private approach that brings coherence to the entire French ecosystem in the sector.

The ministers reaffirmed their willingness to continue strengthening the cooperation between their ministries in this field and to ask public operators to place the ICC at the heart of their strategy: the French Institute - under the dual supervision of the MEAE and the MC -, Business France, Atout France, but also AFD, whose expansion of the mandate to CCIs was confirmed at the February 2018 CICID.

Mr. Jean-Yves Le Drian also announced that an ICC mission would be given to ambassadors in 20 priority countries [with high growth potential] to offer professionals and operators a one-stop shop and a specific point of contact for their international development activities.


2. The Strategic Committee has defined priority geographical areas for France’s influence and the conquest of new markets for our cultural and creative industry.

A targeted strategy for Africa has been decided as part of the implementation of the Ouagadougou agenda set by the President of the Republic. Culture will play an important role in renewing our partnership with Africa. CCIs offer the opportunity to bring a modern and vibrant Francophonie to life on the continent and are also an important lever for growth in Africa and culture, a recognized vector of a renewed development policy, inclusive, which plays a cross-cutting role in achieving the SDGs.

In particular, the ministers asked AFD to pursue a policy of developing cultural infrastructure and entrepreneurship, supporting professional training and supporting cultural policies and governance. An interdepartmental response will also be provided to requests for transfer of expertise that originate from the continent, particularly in the heritage field. Finally, the Africa 2020 Season, scheduled in France and the overseas territories, which will concern the entire African continent, should contribute to the development of economic partnerships in the CCI sector.

Europe will remain a priority geography for France, which is committed to living Europe of culture and strengthening its cultural model. France will continue its support for a European dynamic in favour of CCIs based on the Franco-German partnership. Confirmed by the Mannheim Forum on Cultural Entrepreneurship held from 3 to 5 April, this dynamic will be continued after a first interregional agreement of exchanges between French and German incubators. France will also be more involved in the new multiannual financial framework (2021-2027) of the Creative Europe programme.

 3. Finally, the Strategic Committee reiterated the need to place CCIs at the heart of France’s attractiveness policy.

During this strategic committee, particular attention was paid to the impact of the influence of French CCIs on the attractiveness of our metropolitan and overseas territories.sea, in particular through the filming in France of international films whose studies show their role as a vector of influence of French culture internationally, their impact on the significant development of tourism activity through a heightened awareness of the national territory and its regions and the economic engine they can represent for a city or a region through the increase in tourist visitation.

Five priority markets have been identified for the development of French territory and talent: India, China, Brazil, the United States and South Korea.

The two ministers reaffirmed their commitment to strengthen synergies between CCI and tourism stakeholders. Atout France, the tourism development agency of France, and Film France, the operator in charge of promoting filming, post-production and animation in France, have committed to carry out concerted actions to attract foreign productions in France, notably through the enhancement of the international tax credit for cinematographic and audiovisual works, in connection with the CNC. At the end of the session, they signed a convention to promote the attractiveness of France for the shooting of films and series shot in France.