France has an exceptional heritage, which makes it the first destination for travellers from all over the world. The presence of visitors, however, is still too often concentrated on a limited number of sites that already record record visits. It is therefore a question of making people discover places, museums and monuments that are perhaps less known to a wider public, but which nevertheless remain treasures of our country.
With this collaboration, the Ministry of Culture and Communication and Air France also wanted to make each trip a cultural stopover: during a flight, passengers will be able to discover France differently. In a few days, on their screens, they will see the French Riviera of Chagall, Picasso and Léger flourish. They can discover from the heights of Nice the shades chosen by Chagall for his Biblical Message. They will be able to admire the virtuoso architectural language of Robert Mallet-Stevens, whose villa in Croix has recovered all its brilliance.
CULTURAL STOPOVERS relies essentially on the strength of the image.
Starting in June, articles, films and photo galleries about France’s wealth of heritage will be distributed on Air France’s communication networks, notably in Air France Magazine (over 400,000 copies) and on the screens of its long-haul aircraft.
The first film is dedicated to the national museums of the XXe the Alpes-Maritimes century, dedicated to three artists of genius – Marc Chagall in Nice, Fernand Léger in Biot and Picasso in Vallauris – whose works imbued with their political and spiritual commitment make the colours of the Mediterranean explode.
The first image gallery presents the Villa Cavrois, built in 1932 in Croix (59) by the architect Robert Mallet-Stevens. A masterpiece of modern architecture, Villa Cavrois opens its doors to the public on June 13, after several years of restoration.