The call for projects "Cultural tourism 2023, valorizing heritage and architecture with the public" aims to strengthen the tourism valorization of the heritage of France and its culture. Thus, in order to strengthen the democratization of heritage places, the DRAC Île-de-France supports measures that will promote better appropriation by visitors.

Presentation of the device

What is cultural tourism?

Tourism is one of the main modes of access to culture and cultural practices. As such, the Ministry of Culture is attentive to the provision of services promoting the appropriation and understanding of cultural places, essential to the tourism ecosystem and to cultural democratization and the transmission of knowledge. On 19 January 2018, with the Ministry responsible for tourism, it signed a national framework convention on cultural tourism, a threefold objective: the access of all to culture; the cultural development of the territories; the increase of the tourist economy of the destinations.

Cultural tourism in Ile-de-France

Until the health crisis, the Île-de-France region was the world’s leading tourist region, with culture being the main motivation for the stay. Despite the economic difficulties, there is still an exacerbated international competition situation and more than 80% of visitors to the region are repeat visitors.

Île-de-France benefits from a rich cultural, heritage and artistic offer throughout the territory. However, visitors focus on a few key sites in Paris and the Palace of Versailles. Making greater use of this regional potential, with particular attention to areas further away from traditional tourist flows, would make it possible to:

  • better irrigate the territory
  • to help French and international tourists discover or rediscover the rich heritage and culture of the Île-de-France region
  • to make discover or rediscover the regional heritage to all Francilians.

This goal is also part of the perspective of the 2024 Olympic and Paralympic Games where 15 to 20 million visitors are expected.

To this end, and following the first Rencontres franciliennes Culture et Tourisme held on Tuesday, December 6, 2022 at the Institut de France, the Direction Régionale des Affaires Culturelles (DRAC) and the Comité Régional du Tourisme (CRT) signed a triennial convention to continue and deepen the dialogue between tourism and culture professionals in Île-de-France. The two annual exchanges that will be offered to all stakeholders will allow them to address themes such as the quality of the offer, the knowledge and development of audiences, the strengthening of the attractiveness of the professions and the professionalization of stakeholders, innovation, sustainable development. They can take various forms: workshops, conferences, innovative challenges, or any other format adapted to the subject.

In addition, the DRAC supports initiatives that will strengthen the promotion and attractiveness of cultural tourism, especially in the territories or sites currently less visited by optimising the quality of the reception of visitors.

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Projects previously supported

A question?

For any questions about terms of deposit You are invited to contact:

Regional Directorate for Cultural Affairs (DRAC) Ile-de-France
Regional Service of Populations, Support, Cooperation and Territories (SR-PACTe)
01 56 06 50 95
47 Rue le Peletier, 75009 Paris

For any questions related to project content, you are invited to contact:


The submission for the year 2023 is now complete.