The call for projects "Cultural tourism 2023, valorizing heritage and architecture with the public" aims to strengthen the tourism valorization of the heritage of France and its culture. Thus, in order to strengthen the democratization of heritage places, the DRAC Île-de-France supports measures that will promote better appropriation by visitors.
Presentation of the device
What is cultural tourism?
Tourism is one of the main modes of access to culture and cultural practices. As such, the Ministry of Culture is attentive to the provision of services promoting the appropriation and understanding of cultural places, essential to the tourism ecosystem and to cultural democratization and the transmission of knowledge. On 19 January 2018, with the Ministry responsible for tourism, it signed a national framework convention on cultural tourism, a threefold objective: the access of all to culture; the cultural development of the territories; the increase of the tourist economy of the destinations.
Cultural tourism in Ile-de-France
Until the health crisis, the Île-de-France region was the world’s leading tourist region, with culture being the main motivation for the stay. Despite the economic difficulties, there is still an exacerbated international competition situation and more than 80% of visitors to the region are repeat visitors.
Île-de-France benefits from a rich cultural, heritage and artistic offer throughout the territory. However, visitors focus on a few key sites in Paris and the Palace of Versailles. Making greater use of this regional potential, with particular attention to areas further away from traditional tourist flows, would make it possible to:
- better irrigate the territory
- to help French and international tourists discover or rediscover the rich heritage and culture of the Île-de-France region
- to make discover or rediscover the regional heritage to all Francilians.
This goal is also part of the perspective of the 2024 Olympic and Paralympic Games where 15 to 20 million visitors are expected.
To this end, and following the first Rencontres franciliennes Culture et Tourisme held on Tuesday, December 6, 2022 at the Institut de France, the Direction Régionale des Affaires Culturelles (DRAC) and the Comité Régional du Tourisme (CRT) signed a triennial convention to continue and deepen the dialogue between tourism and culture professionals in Île-de-France. The two annual exchanges that will be offered to all stakeholders will allow them to address themes such as the quality of the offer, the knowledge and development of audiences, the strengthening of the attractiveness of the professions and the professionalization of stakeholders, innovation, sustainable development. They can take various forms: workshops, conferences, innovative challenges, or any other format adapted to the subject.
In addition, the DRAC supports initiatives that will strengthen the promotion and attractiveness of cultural tourism, especially in the territories or sites currently less visited by optimising the quality of the reception of visitors.
Am I concerned by this approach?
- EPCI with own taxation
- Local public enterprises
Eligible projects must meet some or all of the following objectives:
- Strengthen the understanding of the heritage cultural site (the term heritage is understood here in all its diversity: architectural, urban, archaeological, ethnological, intangible, historical monuments, museums, parks and gardens) or the territory possessing a unique cultural unit, notably through a mediation offer and a welcome contributing to a better appropriation of the place by the visitor (cultural signage or mediation, development of visit routes, digital tools, etc.)
- Strengthen or singularize the identity of the sites or territories concerned and develop their attractiveness and their attendance
- Integrate into the Paris cultural offer, notably through the development of partnership projects
- To develop and promote the cultural wealth of the territories in particular through projects that accompany the emergence and structuring of new tourism sectors such as historical tourism, knowledge-based tourism andmake, creative cultural industries, touring cultural tourism
- Strengthen the qualification of cultural and tourist actors on the different dimensions of cultural tourism to optimize the reception and accompaniment of visitors in the discovery of cultural places and territories (in particular through joint training, workshops, internships, online courses bringing together actors from both sectors).
ATTENTION: One-off projects, particularly festivals, are not considered. Festivals may apply for funding under the Festival Support Fund.
In addition to the relevance of the projects, particular attention will be paid to the ability of the projects to take into account some or all of the following criteria:
- Consideration of all audiences in their diversity: national, foreign – including distant destinations – early childhood and youth, families, learned or new visitors;
- Taking into account areas remote from major tourist flows with a view to rebalancing (rural areas and large crown);
- Integration in a sustainable tourism approach, notably by involving the local population (inhabitants and professionals) and by offering interoperable and sustainable cultural and innovative tools;
- Implementation of a communication on the new offer (provide external and site communication plan);
- Implementation from the outset of the project of a protocol for monitoring and evaluation of the project.
The DRAC Île-de-France’s support for projects, excluding stakeholder training, is capped at €15,000 per case and may not exceed 50% of the project cost.
For support for the training of actors, the grant is capped at €8,000 and may not exceed 30% of the project cost.
For projects selected by the Commission, the grant is awarded in the third quarter of 2023.
- Application deadline: June 1, 2023 at 11:59 pm (Paris time). No application may be filed or taken into account after that date.
- Announcement of results: July 2023. The results will be announced to project leaders on Simplified Approaches.
- Click on the "Access form" button at the bottom of the page.
- Log in or create an account; then let yourself be guided.
Projects previously supported
- Amount of grant paid: €15,000
- The Abbey of Maubuisson creates a digital tour to offer visitors the opportunity to understand the place and its history despite the disappearance of a large part of its buildings, used as a stone quarry in the 19th century. The new offer also allows to create a link and a circulation between the visitors of the park and those of the art center by promoting a rich and unsuspected knowledge.
- Amount of grant paid: €15,000
- The orchard pavilion in Rambouillet, with its remarkable decoration, has benefited from restorations, allowing it to be opened to visitors. An introductory space, in the annex of the pavilion (former wardrobe), with explanatory panels and an audiovisual device makes it easier for visitors to understand the place.
- Amount of grant paid: €15,000
- The Town of Mantes-la-Jolie proposes the creation of a cultural and tourist interpretive route to discover the heritage riches of the historic heart, whether emblematic or unknown. This is to make visitors want to walk around the city centre by following a perennial route marked with different supports (orientation plans, explanatory panels, nails).
- Amount of grant paid: €13,000
- Through the creation of an application, allow each inhabitant or visitor of the city to wander around the historic sites and/or identified as cultural resources by appropriating the history of the city through the art of stained glass, the stained glass window illustrating both the religious history, the industrial past of the city and the modern and contemporary creation of the artists in demand. The course puts the viewer in action, allowing him to wander and start with the site that suits him.
- Amount of grant paid: €8,000
- Apply QR codes in the vicinity of small municipal heritage (wells, wash houses, drinking troughs, historical and cultural sights...) in the 21 municipalities of the Val d'Essonne territory to allow visitors to discover in an innovative way the local history. For visitors less sensitive to digital, brief descriptive information of the place complete the QR code.
For any questions about terms of deposit You are invited to contact:
Regional Directorate for Cultural Affairs (DRAC) Ile-de-France
Regional Service of Populations, Support, Cooperation and Territories (SR-PACTe)
01 56 06 50 95
47 Rue le Peletier, 75009 Paris
For any questions related to project content, you are invited to contact: