Presidents, Director General of the TNC, Ladies and Gentlemen,

I am very pleased to welcome you today for the signing and therefore the conclusion of a general agreement on what is known as the “media timeline”.

We all have in mind the balance struck by the «Elysée Accords» in November 2007 and the inseparable character of the fight against piracy and the development of the legal offer of films. The public authorities have made their commitments with the law «Creation and Internet» which will be quickly adopted. It was up to professionals to implement their own commitments to develop the legal offer and its accessibility. It is now done.

First, I would like to commend the efforts made by all parties – under the aegis of the National Film Centre and its Director General Véronique Cayla – to reach this agreement.

This is the first time that an agreement on the chronology of the media has brought together so many signatories: professional film organizations, pay and free television channels – (without forgetting of course the public television service), video-on-demand service providers, Internet service providers. In total, more than 20 signatories.

That is enough to call this agreement historic.

It is also important because it is also the first time that an inter-professional agreement has made it possible to cover and organise all the successive windows for the broadcast of a film, from its theatrical release to its free distribution to the widest audience.

C‘ is a complex exercise, it was almost a challenge: you met it, and successfully completed it.

You have managed to overcome your differences of approach, and even your possible rivalries to achieve the two objectives that seem to me to be the keys to this new media timeline:

  • On the one hand, to breathe new life into the film offering by allowing the public to discover the works more quickly after their release - which, in my opinion, remains the act that makes a film exist.
  • On the other hand, set stable rules that are accepted by all to ensure the sustainable financing of cinema. Because to organize a «Chronology of the media» is also to arrange successive exclusivity regimes which are as many forms of financing of the cinema, and which sometimes constitute the base of pre-financing of the films that we know essential to our production, its dynamism, its creativity.

Finally, I am grateful to you for taking advantage of the very short time granted to you by the legislator (one month from the enactment of the law) to reach this agreement.

Until recently, the chronology consisted of four main sequences: the cinema, then the video, the pay television and finally the free television.

New technologies, particularly the Internet and "Audiovisual Media Services on Demand", and all their variations (fee-for-service, subscription or free access to film) must now be integrated and find their place in it. An update was therefore essential.

And finally, it is a complex balance and a bold architecture that the signatories of the agreement have agreed to define in the interest of all, and to ensure to our cinema the conditions of its development.

But let’s come back to what constitutes the essential contribution of your agreement for the public: to ensure that films are accessible faster and easier, in order - among other things - to stimulate the legal offer on the Internet:

  • 4 months instead of 7 and a half months on video on demand (that is to say the same deadline as the one recently voted by Parliament for the physical video),
  • 10 months instead of 12 for pay TV
  • 22 months instead of 24 or 36 months for free television.

These are real advances, which, however, preserve the great balances of financing films.

And I see here a clear sign given by the creators and professionals of the cinema, that in counterpoint of the law Creation and Internet that ensures the respect of their rights on the Internet, their will is to expand the right of access of the spectator to the films.

This is a very important gesture, and I thank you all.

Now, together, it remains to give strength and effectiveness to this agreement.

It is provided that it can be extended by ministerial decree: I will therefore proceed without delay to the drafting and publication of this extension decree.

It is important for us to be able to test this new system in the coming months, and in this respect I fully support the principle enshrined in the agreement of a semi-annual meeting to review its application and, if necessary, to consider its amendment.

Finally, I heard the messages in the preamble:

I am obviously very much committed to the economic health of cinemas without which there would be no cinema.

The VAT file at reduced rates for DVD and Video on Demand will clearly be one of my priorities.

The contribution regime for new audiovisual media services will be on the agenda in the coming weeks, with the publication of a decree defining the conditions for this contribution.

Finally, as I announced in the National Assembly last Wednesday, I confirm my intention to launch very quickly a broad consultation, with all the actors of Culture but also of the Internet, to jointly identify concrete and immediate solutions to three fundamental questions:

how to offer legal offers of films even more attractive for consumers?

How can new resources be made available to finance the creation of works thus disseminated?

How can we achieve an equitable sharing of the wealth thus created between creators, cultural companies and Internet players?

Thank you all for your efforts: because it is the cinema and its audience that are the main beneficiaries of this agreement that you have developed collectively.