Dear Pierre Bergé, Dear friend,

I am very pleased to welcome you to the Ministry of Culture and
Communication on the occasion of the 22nd edition of the
the National Fashion Arts Development Association, chaired by
by Pierre Bergé.

Martin Margiela, Christophe Lemaire, Viktor & Rolf, Véronique Leroy,
Gaspard Yurkievich, Jean Colonna, Jeremy Scott, Felipe Oliveira Baptista,
or Gareth Pugh.... You know these prestigious names. They have
all received ANDAM awards.

22nd edition, 22nd year: exceptional longevity makes this award
one of the most valued and respected on the international stage, and
makes you proud to put it back in these walls.
You know I like fashion.

I spent a lot of time this year strengthening and structuring
our action in this field essential to the influence of France to
France, which also represents thousands of jobs in France.
The ambition I set for myself a year ago, just in front of you, of
create an easy-to-read and strong fashion creation channel, with my support
on all the actors already existing, is being realized.
Today, the Ministry of Culture and
ways of following and accompanying the
young talents, from enrolling in a fashion school to creating
of their company.

A remarkable school under my tutelage, the ENSAD, first renewed and
added to her fashion teaching in 2011. She also
strategic partnerships: partnerships with the Ecole Nationale Supérieur
Fine Arts or Higher Normal School, which give density
the student’s curriculum; partnership also with other fashion schools
My department has sponsored an initiative to unite ENSAD,
the IFM and the school of the Chambre Syndicale, beautifully set up in
its new premises. This is how the three schools invited together
yesterday Véronique Nichanian to speak at the Centre Pompidou. This collaboration
is full of promise for students who will benefit from bridges
between the different courses they offer, and will strengthen
the attractiveness of Paris in this field.

Step Two: I confirmed this year that support for
the State at Villa Noailles in Hyères, which is this extraordinary incubator of
talents that precisely come out of fashion schools, which allows them
gain high visibility, and often allows them to create their
first company. I think this year’s ANDAM winner knows
what I’m talking about…

Third stage: under the aegis of the Ministry of Culture and
Communication, three fashion houses - Balenciaga, Chanel, Louis
Vuitton - and the Institute for Financing Cinema and Industries
Cultural came together to create a fund in advance
refundable for fashion designers whose amount reaches 1 million
This fund will allow creators to finance their
collections by not bearing the very heavy cost of payment deadlines,
which can reach 18 months, and which sometimes constrains their young houses
in bankruptcy, even though they are growing and their
order book is full. Thanks to the magazine ELLE which has
accompanied the creation of this fund as part of its operation The
young fashion talents», a place lent by Louis Vuitton, in the heart of
Paris, will also be made available to young creators. I
invites Valérie Toranian and I to celebrate her opening on July 4.

Finally, I ensured that the renewed dialogue with
the ANDAM I called with my wishes last year allows the
strengthening this indispensable association, which is basically the
culmination of the three previous stages, to which I hold
particularly: the presentation of an award of excellence that allows a young person
to make themselves known internationally and to benefit from a
considerable financial assistance, unique in the world, I believe.

In this regard, I would like to acknowledge Eric Besson, Minister of Industry, who
understanding the cross-partnership issue that binds us in the ANDAM, as well as
the DEFI, Paul Benyamin, its previous director, and Clarisse Reille, who
I know that their action was decisive. The Ministry of
Industry and the Ministry of Culture and Communication support
fashion together, preserving, for the good of the entire industry, the
creators. I am pleased to be able to tell you, and I am
because our unity is essential to the prosperity of the sector. I
welcomes in this respect that the dialogue was also so fruitful while
this year with the city of Paris, the major fashion houses, the
press, department stores, union chambers. We often
describes the large fashion family as a complex family, or
I have seen her rise above these divisions that we have
It lends and realizes that we must all move forward together.

I know there’s a lot more to be done. But I know there’s a dynamic
is underway and will be a carrier for years to come.

ANDAM today presents a prize of 200,000 euros and a grant of
60.000 euros to a first French collection. Swarovski offers
crystals to the winner worth 10,000 euros for the realization of its
collection Printemps-Ete 2012. The laureat also benefits from the
sponsorship, for two consecutive seasons, of Ralph Toledano; and
Finally, Galeries Lafayette has made available
the «La Suite» space for the realization of its next showroom.

It is a complete prize, a real consecration which I am pleased with, and which
I would also like to congratulate Nathalie Dufour for her work.
this year at the helm of the ANDAM.

I want to salute to finish the jury of professionals of the sector, who have chosen
the winner whose name Pierre Bergé will reveal to us in some
minutes, and who are here tonight: Hilary Alexander, Emmanuelle Alt, Pamela
Golbin, Humberto Leon, Sarah Lerfel, Virginie Mouzat, Nicole Phelps,
Jean-Jacques Picart, Katell Pouliquen, Valerie Toranian and Jean-Pierre
Simon, Deputy Director for Visual Arts at the Ministry of
Culture and Communication.

I also want to thank the ANDAM sponsors, who are among
we: Pierre Berge, of course, for his patronage, his fidelity and
for his friendship, Guillaume Houze, representing Galeries Lafayette,
Sophie Delafontaine, representing Longchamp House, Paul Deneve,
representing the Gucci Group, Delphine Arnault, representing LVMH,
Giovanni Pungetti, representing Only The Brave, Suzanne Timmins,
Hudson’s Bay Company, and Nadja Swarovski, representing
Swarovski.

I do not forget that one person among all those I have quoted us
is sorely missed tonight: Anne-Laure Quilleriet, brutally disappeared
on April 16 at the age of 36. She was on the jury. I think she would have
enjoyed this evening. I think of his family, the editorial staff of the Express. A
you. I would like, if you don’t mind, to dedicate this 22nd Grand Prize to his
memory.

Thank you.