Dear Vice-President of the Autorité de la concurrence, AnnePerrot,Professor Pierre-Jean Benghozi,Ladies and gentlemen,

I am very pleased to be here today to open this day
of reflections, organized for the 5th consecutive year by the
Departments of Studies and Foresight of my Ministry.

The discussions you will have on competition issues in the
Digital technologies are extremely important to inform public decision-making.
They have to inform my daily choices. Seized by the acceleration
“digital time”, we need to step back and think
how the digital revolution is reshaping
the entire architecture of the cultural and media domains. The
borders between the book, press, or
The business models of the Canadian Broadcasting Corporation
economic actors are being renewed, and existing regulations,
In particular, those relating to competition policies, should
be adaptable.

The cultural and communication industries can only be
powerfully disrupted by the deployment of the new infrastructure
the technological implications of digital technology. Previously, these were the
vertical logics that dominated: a type of content, a type of support
or channel, a type of consumption or practice. The
established sectoral regulations, either to promote the
creation and financing the production of content, to facilitate access to
the widest possible audience.

Digital is a promising source of
cause. It sometimes invites us to think more transversally, according to
the functions performed by a particular actor: who carries the content, who
they aggregate and edit, who produces them, who creates them. Digital us
invites us to rethink the ways of preserving, in this ecosystem,
the logic of solidarity and redistribution that allows the creation of
living and works to circulate.

There are new competition issues, and that’s what your
debates today. This emerging reality is the result of
new exclusivity strategies, which may concern players in
downstream (information technology, telecommunications, internet access, etc.) and
producers of works, guides and programs.

Borders are changing:
- between “relevant markets” to which the regulators of the
competition;
- between sectors marked by the emergence of new entrants – such as
in telecommunications and distribution;
- between sectors experiencing new activities, such as
search for information on the internet, or prescription;
- generally speaking, the borders between markets, whether global
for this or that activity, national for that other.

In a decade, this industrial and competitive landscape has experienced a
very profound transformation. Economic players like Google,
Microsoft, Apple or Amazon, which are among the first
global capitalizations, have become regular contacts and
of the Ministry of Culture and Communication. They and
others like the French Orange, Vivendi, or Free, are
have become indispensable players in the cultural property ecosystem and
communication, access to these assets, their financing. I
thanks their leaders and representatives for sharing the
reflection you will open on “new competition”.

The issue is industrial. The issue is cultural. The key is the
digital. This is the most relevant starting point for your
colloquium. It is through this entry that the Autorité de la concurrence has already
was able to exercise a role of fruitful and precursor regulation. I want
proof of the Autorité’s recent report on the advertising market in
line, which we discussed with President Bruno
Lasserre. In terms of transparency in the advertising market in
reporting obligation for the dominant players, this
are all recommendations that I think are entirely relevant, and I
wants us to move in this direction, together with the
Ministry of Economy, Finance and Industry.

So I thank the Vice-President of the Authority, Professor
Anne Perrot, to open this reflection that will be played out on several dimensions.
It is through this entry that many strategies to
work, which require multidisciplinary approaches but also
specialized.

I am particularly pleased that these 5th Economic Days of the
Culture and Communication return to the principle of involving
leading researchers in this field and professional actors.
They thus create a time for shared reflection, a time for retreat,
a look at the future.

Like the previous editions of these Days, I believe that this
may usefully nourish the reflection of the ministry, help us to nourish
an exact perception of the environment so that our action - that
we also conduct with other public actors - the closest to
the general interest. In my opinion, the vitality of creation and
access by the greatest number to it.

I would also like to take this opportunity to congratulate myself on the launch of the
Scientific Interest Group «Culture-Media & Numérique», which is
one of the organizers of these Days.
If the development of digital technology affects the entire economy
culture and communication, it therefore has an impact
on the creation, production and dissemination of works, on their
public access and practices. In fact, these
changes come to question some of the best established notions
of the cultural vision.

My Ministry, through its Department of Studies and Foresight (the
DEPS), has therefore undertaken to partner with research teams, which,
in the field of human and social sciences, work on
the cultural and media transformations of digital. The DEPS, although
known for its “French cultural practices” surveys, or
still on “childhood and culture” had already sparked and funded studies
of this type – recently, for example, on the “eBook.”
we wanted to go further. So it’s about strengthening our support for
research in this sector. It is also a matter of partnering with
team initiative to create a shared platform
research programs in the humanities and social sciences that can
have a sufficient size; a platform that can bring the
researchers and teams in laboratories that often have a
much broader program, work specifically on these
thematic - in relation with private and public partners
This is the project of the Scientific Interest Group “Culture-
Digital Media”.

I shall not go into the scientific aspects of this
programme. I know, however, that your preparatory reflections on the
the G.I.S. scientific program addresses major issues for the
Ministry of Culture and Communication.

I will quote the research on digital economic models, or on
the future of literary and artistic property. These are topics on
which your work could in the near future feed into the
public authorities, in view of the international summit on a
“Civilized Internet”, reconciling protection and dissemination of creation, including the
President of the Republic has entrusted me with the task.

But I would also like to say a few words about the meaning of this
commitment of the Ministry of Culture and Communication
researchers.

When we were still talking about computers, or even “telematics”,
information technology could seem very external to
the department’s missions and the day-to-day realities in which it was
in this area, the main issue was how to
modernization available to it, for example to facilitate
access to works. This situation was clearly
digital, and more specifically the Internet. With the
digitization, the information industries have become industries
cultural of a new type. The web is a medium, a medium that supports
other media: news provides us with new ones every day
examples. The economy and the regulation of culture and the media
are transformed, as are cultural and
the environment of works.
This situation corresponds to a redefinition of roles. The
Culture and Communication has, in a few years, passed from a role
from the public user of computing and networks to the responsible
leading policy on many files related to the
digital. Areas such as literary and artistic property,
fundamental for intellectual and artistic creation, were not interested
directly only a small number of actors: they have become subjects
large-scale audiences, subjects that are justifiably passionate
the opinion.

You can see why research on digital, on the way
whose digital links with culture and media are important for
the department. It meets a strategic need. It commits to
our vision of culture.

For all these reasons, I can only express my great satisfaction at
see this project lead to the recent formation of the Group
scientific interest, which brings together fifteen partners. These are
scientific teams of various origins, mixed research units,
research teams from universities, colleges and companies.
I will not start quoting them because I would have to mention them all.
The Scientific Interest Group, which should be soon
other partners, already covers its field of research
very consistent in economics, law, or sociology.
And I’m sure he’ll find a Scientific Council
high-quality international.

Dear Professor Benghozi, I congratulate you on
President of this Association. These congratulations are
also, of course, to all the partners of the department
in this project, which will undergo rapid development, in
the interest of all.

Thank you.