Mr President, Madam Minister, Mr Delegate, Ladies and Gentlemen, Presidents and Directors,Dear Friends,

It is a great pleasure for me to welcome you today to
discuss with you our department’s development strategy
sustainable. Moreover, the forum that brings us together today is held here
in a high quality architecture school, recently renovated,
in the heart of a district that remains emblematic of both diversity
social and cultural of the capital and the adventures of urban planning.
Why is my Ministry engaged in such an approach? That’s all
first, the desire to be an exemplary partner in the eco-responsible approach
of the state. But it’s also because the heritage,
architecture, cultural diversity, access to knowledge and information
are essential cultural components of a policy
major public. I had the opportunity this week to discuss these
President Jacques Chirac and his Foundation, as well as the
Higher national schools of architecture, at the Cité du Patrimoine.
I was on the interdepartmental committee chaired by Jean--
Louis Borloo responsible for adopting the new national
2010–2013 sustainable development, following the Grenelle process
of the environment and the two laws of Grenelle 1 and 2: I had the opportunity
to present our department’s proposals, and our voice seemed to me
Sustainable development is unquestionably a concern
major for public and private actors; it
of a «burning obligation» of which De Gaulle once spoke to
Plan. Nevertheless, the complexity and
the variety of approaches involved, the variety of programmes and the
size of the stakes make public action still too unclear in this
field. Today, to win the conviction in this field, it is necessary to
take into account the bitter mixture of hope and disappointment
The Copenhagen Summit was held last December.
The key to this revival is, in my opinion, active participation in the
citizens and civil society in decision-making processes. Membership
cannot be a solution. It is precisely this approach that
is behind the draft departmental development strategy
which is presented to you today: the text on which we will
debate is the result of a year of consultation and preparation. We
Let us now begin the end of this fiscal year to finalize and
adopt it by the end of 2010.
I think it is important to review the main objectives that emerged
the political maturation of sustainable development thinking.
When we talk about renewing the relationship to space in production
goods and services, it is sociability, but also habitability
cities and rural territories. Sustainable development
implies a profound transformation of relations between people and
their living environment, to make the world habitable in respect of its
natural and cultural diversity.
In terms of its English equivalent (“durable”), the word “durable”
not only the conditions under which the
development is carried; it wants to inscribe it in an indefinite time. It is a question of
so also to renew the relationship to time. This challenge to the imagination is
also a call to the forecast: to control the uncertainty of the future is
give ourselves the means to review our practices in terms of cycles and
needs of the planet.
On the European stage, the Lisbon Strategy had made the European
knowledge» its priority axis, as a dimension
economic and social development. The
renewed its strategic commitments in this area.
What does this mean? It means placing research and innovation, training
and employment, social inclusion and access to information at the heart of our
development approach.
A year and a half ago, Christine Albanel opened the Library
National of France, the inaugural seminar of the Ministry of Culture and
Communication for Sustainable Development. It had
particularly focused on two major contributions from the
Heritage policy. The temptation is often great, for some,
to put back-to-back heritage and sustainable development, to consider
as irreconcilable measures to protect the urban heritage and
and the goals of sustainable development. This is the
the same objective that is in view: the preservation of our inheritances,
and the protection and improvement of our living environment.
To think of a city more sustainable and more united, a city restored to man,
who refuses immediate and carefree answers for the next day is a challenge
both cultural, environmental and urban. Such an approach must
take into account the evolution of our lifestyles, densification and
control of urban sprawl, the quality of urban surroundings, the
preservation and presentation of our ancient heritage. This great
the contribution of the architects. By pushing back the
technical constraints, inventing new architectural writings,
they also invent an urban ecology. From the politics of Greater Paris and
from major cities to local work at the neighbourhood level, this is the
the same objective that must guide us: culture, ecology and
sustainable development fit together in the long time - that
the sustainability of our wealth and resources.
For my part, I also wanted to open our strategy to three
Recalling the territorial dimension of any development policy
sustainable, the Grenelle de l'environnement allowed us to highlight
the importance of the cultural dimension of land use planning.
In the dynamic launched by the Grenelle of the sea and the various plans
for the French Overseas Territories, for green growth jobs, for
sustainable growth and social inclusion, the Ministry of Culture and
Communication must also record its actions in favour of
sustainable development within this territorial logic. He will propose
pilot regions or pilot areas (urban metropolises,
urban communities), in agreement with the DRAC, to ensure a follow-up
cultural aspects of these government plans.
The Ministry of Culture and Communication must on the other hand better
to combine its action with that of local and regional authorities, which
for years on this cultural component of
sustainable development. That is why a working group was created
within the council for the cultural development of local authorities,
associating our Ministry and the federations and associations of elected officials. A
Framework agreement with the “Agenda 21” committee will also be proposed.
The themes proposed for this new area of partnership between the Department
local authorities. This will include
arts and cultural education; cultural diversity, social diversity,
artistic pluralism; cultural governance and sharing of
responsibilities between actors and networks; diversity, quality and
creativity of cultural facilities and enterprises; their contribution to the
economic and tourism dynamics of cities and territories; employment
cultural and artistic for eco-responsible and anti-discrimination approaches
the potential for job development in the
green growth sectors (buildings, housing, landscapes) and
jobs of the solidarity economy; digital culture, industries
creative and public, local and national cultural strategies;
the impact of digital technology on artistic and cultural professions; the
contribution of culture to the invention of tomorrow’s city; heritage,
architecture, environmental and urban quality in the new
urban projects; cooperation and cultural exchanges in support of
development in European policies and programmes and
with the countries of the South in particular.
The second line of thought I proposed for our strategy
of the culture and communication industries
sustainable development.
The modes of operation of the chain of cultural industries, of
creation to the diffusion, are profoundly modified by the evolution of
production and distribution conditions in the new age
technologies and new means of communication. The
digitalization, dematerialisation, strongly affect companies that
are largely labour-intensive industries. Internationalization and
concentration also reinforce these phenomena and
disrupting the way we operate.
In this context, it is essential to involve all industries
to a sustainable development policy, by promoting
anticipating, experimenting, and paying the utmost attention to
eco-responsible approaches, the “sobriety” of companies, the
maintenance of skilled jobs that cannot be relocated, linked to new
production and transmission techniques. This work must
be accompanied by an approach that integrates forecasting and
international comparisons, given the novelty of these
topics and the speed of change.
So what we’re proposing is to launch a targeted study on these
interdisciplinary and international issues under the
responsibility of CMIB. LIFO, the Policy Observatory
and the Forum d'Avignon will be associated with the definition and monitoring
study. Its objective will be to develop recommendations for a
monitoring and response policy for the department and its partners
cultural, economic and financial majors.
State and Ministry of Culture and
communication may also be used, with criteria to
to determine, to foster the integration of development logics
sustainable adapted, respectful of the balances and carriers of the future. An
will be devoted to this issue, at the end of
morning of our Forum. We are already considering, taking into account
the importance of the subject, arrange a meeting with professionals and
partners at the end of the year, around the first results of
the study.
A third question remains that our debate on the department’s strategy
sustainable development will have to address:
original and necessary, from the artistic, cultural and intellectual world
sustainable development approach. Nicolas Bourriaud will come this
Afternoon lead the way of the General Directorate of Artistic Creation
in the round table “cultural diversity, creation and social cohesion”.
Here again, I will gladly propose that a large
a seminar on these issues in early 2011.
Before the debate begins, I would like to remind the House
the importance I attach to the international dimension of our action.
Exchanges and cultural cooperation play an essential role
in the development, deepening and extension of any
sustainable development. This principle must work both ways: we
have much to learn from foreign examples and much to do
share outside our borders. The first debate with Mr.
Delegate General of Quebec and Jean Musitelli will be specifically dedicated to
this issue. This is my opportunity to highlight the very great
proximity to our draft departmental development strategy
sustainable with that of our Quebec cousins - whose strategy, already
in this field, is an example of quality for openness to the
diversity. This is certainly an approach that we could also
the future strategy of the European
sustainable development, which will be developed and negotiated in 2011, to
proof of ambition, and to live up to these challenges.
Thank you.