Dear Friends,

Last year I spoke to you of the thrill of concern that runs through the
actors on the opening day of an important play. I am
today in front of you in a completely different state of mind: since more than one
year, since my appointment rue de Valois, we have exchanged,
dialogue, we also got to know each other. Consult, listen,
thinking, I did it to meet this requirement of the philosopher Henri
Bergson: «Acting as a man of thought, thinking as a man of action».
Nourished by this method, I can now advance before you
priorities, vision and ambition.
I am therefore particularly pleased to be here with you today to
this moment that I know very much awaited: the presentation of the 2011
Ministry of Culture and Communication.
It is also an opportunity to identify general orientations and
I give priority to my work at the head of the Ministry.
Our country is experiencing a deep crisis in its public finances;
rarely has the context been so harsh, so demanding for the negotiation of the
Department’s budget. As I said during the summer, many of
you, whom I met on the occasion of my «tour de France» of
festivals, I have committed and fought to maintain our ambition
and to preserve this “cultural state” that is sometimes criticized here, often
admired in Europe and the world.
The result is there: the budget of Culture and Communication for
2011 is a good budget, up 2.1%, or 154 million euros of
more than this year. The budget for the Culture mission has increased by 1.1%
and Media, Book and Cultural Industries 2.8% (y
including revenue from the contribution to the public audiovisual sector, ex levy).
It is the translation of clear commitments and ambition
reaffirmed in favour of our heritage, our creation and our
While most European countries have chosen to carve, sometimes
massively, in the budgets of Culture, France has made a choice
different. We have decided to preserve and preserve the credits of
Department. This is a result I am particularly proud of for this
Ministry for its agents, for its operators, for its establishments.
As the President of the Republic recalled on the occasion of
the inauguration of the Centre Pompidou-Metz last May, the cultural offer
is a determining factor in our attractiveness and development
economic. It creates jobs, sustains know-how and
expertise sought by many partners.

As I pointed out last week at the conference on
press alongside the Secretary of State for Digital Economy, Nathalie
Kosciusko-Morizet, culture is an investment of the future.
Developing the legal digital offer, enhancing cultural content
on the net, promoting R&D means creating an economic sector
to develop the cultural employment of tomorrow.
In this period of profound change, we must be
lucid: in fifty years, since the creation of the Ministry of Culture:
society has continued to transform itself at an ever-increasing pace.
Many of the tools designed during the «Thirty Glorious» were not
more fully reflect the reality of the country. The “big house”
invented by André Malraux accompanied this change, his
and its fields of intervention have been broadened, amplified,
to open up to new media and news
technologies. In this changing cultural landscape, the challenges are
Multiple: How to respond to individualized access to assets
cultural? How to take the digital shift? How to
to address the generational and social divide in order to
better shared culture?
It is my responsibility to respond but also to anticipate these
changes in our lifestyles and cultural practices. To
to promote what I call “Culture for Everyone”, the mission that is
mine at the Ministry of Culture and Communication is
preserve and enhance our heritage, our artistic creation, our
media but also to give substance to what will be the industries
media in 20 years, 30 years or more. That’s why
I have identified the eight priorities that will mobilize the department’s budget and
will drive my action in the coming year:
1. Showcase our heritage with a regional focus.
2. Continue major cultural and architectural projects, with the creation
and renovation of buildings with high international visibility
3. Preserving the vitality of the performing arts sector
4. Meeting the Challenge of Teaching and Transmission
5. Promoting Digital Literacy
6. Support cultural industries.
7. Sustain press support.
8. Support the public audiovisual sector.
For all these priorities, close attention will be paid to the
cultural policy in the ultra-marine regions, to which I
yours in particular.
It is therefore guided by these priority projects and objectives that I
would like to present to you the main figures of the budget of my Ministry
for the year 2011.
In the field of Heritage, state support is once again
renewed with more than 868 million euros dedicated to this sector, namely
an increase of 1.6%. Showcasing our heritage is not
only nourish the «cult of monuments» dear to Aloïs Riegl, maintain
the religion of old stones, it is also to strengthen the attractiveness of our
territories. The notion of Heritage - plural - is in this respect
significant: heritage is not frozen, it is open to the dynamics
society, it is shaped and built in the present. Archaeology
architecture through major industrial sites, but also the
French language and the languages of France, heritage is a
wealth. Moreover, the valorization of these heritages is
job creator: it enhances the craft and allows the
development of cultural tourism. This is why a special effort is
The European Parliament has been able to draw on the experience of the European Parliament.
In accordance with the wishes of the President of the Republic,
allocated to historic monuments are maintained at the budget level
of 2010, or €375 million, including the €10 million tax
on online games assigned to the National Monuments Centre (CMN).
The effort made in favour of maintenance appropriations is consolidated. It will make it possible to
to pursue a genuine preventive policy. Ultimately, this effort
is obviously a source of savings in terms of catering:
“Prevention is better than cure” and maintaining more today is
invest to have less to restore tomorrow.
The 2010 effort in favour of Historical Monuments
was unprecedented. It continues in 2011 to
reach 53% of the appropriations allocated to the Monuments
Historical in general. This is a signal to communities
commitment to support the local
companies operating in the field of Historical Monuments.
Budget 2011 is also characterized by the launch of the “Plan
museums”, which I announced a few weeks ago. This is a priority
the ministry, which will mobilize nearly 70 million euros
Finance Bill 2011-2013. At the dawn of the 21st century, facilitating
this meeting and offer everyone, in each territory, a share of a
must be a renewed ambition for my ministry.
This plan aims to ensure a territorial rebalancing, strengthen the most
achieved – in terms of the scientific project, cultural ambition and
commitment of local and regional authorities. It concerns 79 institutions:
renovations, extensions, constructions – spread across the territory.
In this framework, the State plays its full role as an incentive: it is a question of creating
a leverage effect favourable to the development of the attractiveness of the territories.
But this ambition for the regions must not make us forget our commitment
for large public institutions, major players in the policy
national and international heritage. The construction
Rudy Ricciotti architecture, but also the renovation of the
picasso museum.
These two real estate projects are emblematic of the policy of large
projects of the department I am pursuing. In this way, they contribute to
the architectural excellence of our country: they are a showcase and a vector
for contemporary creation.
The House of History of France, announced by the President of the Republic
Lascaux on September 9 is part of this ambition. It is a great
project that brings new life to 9 national museums, including the
collections are exceptional. This network will be open to the
researchers, the community of historians, it will be open to the many
history museums present in the region but also in European museums
(Berlin, Turin). The Maison de l'Histoire de France will be
In 2011, it will move to the National Archives in
Paris, confirming the central role of the latter in the memory of the nation
and in the development of historical research.
I want to focus for a moment on the National Archives because a lot of
untruths have been said in recent days about this. About the program
Heritage, the 2011 budget allows to complete the construction of the new
Centre des archives de Pierrefitte. The building designed by Massimiliano
Fuksas will be delivered, as planned, at the end of 2011. I wish, to this
to emphasize the department’s exceptional effort on Budget 2011
for this project in investment credits (€50 million in 2011 to complete a
project with a total cost of €244 million). As regards jobs, I confirm that the
target of 515 employees at the opening of the Pierrefitte site in early 2013 will be
I recall that the archives were made up of 370 employees.
end 2006! I had the opportunity to announce to the archives unions, I
confirmed today, the implementation of a recruitment plan that
staff of 515 at the opening of Pierrefitte. In
current context of the RGPP and the non-replacement of 1 public servant on
This is a strong signal for the
archives in its entirety. I add that the operating budget of the
archives will also be greatly increased.
The Pierrefitte centre will be the largest and most modern in Europe, it will
will offer more than 320 linear km of archives and a
350-seat reading for post-1790 documents.
It’s this big project for the Archives in Pierrefitte, priority of my budget
for 2011, which allows the Paris site of archives – in the quadrilateral
of Rohan-Soubise – hosts the Maison de l'Histoire de France after the
relocation of a portion of the archival holdings to Pierrefitte scheduled in
Both Pierrefitte’s project and the Maison de l'Histoire de France express
therefore a great ambition for our archives, these collections where the past rests
of all – celebrities as well as anonymous – these funds where the
experienced researchers and «Sunday historians» (Philippe Ariès).
It shows a deep commitment to our memory
collective; it is also the will to highlight the work done, often
in the shadows, by the curators of the archives.
The creative sector has not been forgotten. It has a budget of 736
million, an increase of 1.7%, which notably enabled the
sustainability of budgets for live entertainment in the regions and the launch
renovations to the Palais de Tokyo.
Live entertainment in the regions will benefit from a budget of 276 million
EUR, which is an envelope preserved compared to 2010. I
committed to ensuring this priority, in a challenging
public finance and reorganization of the role of the State.
Contrary to what I sometimes hear, there is therefore no
withdrawal of the State. We maintain our support for the
creation and emergence of young creators. We guarantee
support to the major institutions dedicated to the creation and
the dissemination of dance, music, theatre, street and
In accordance with the conclusions of the Valois Talks, the Ministry
continues to reform the live entertainment sector. This issue is moving forward: the
new specifications of the missions and labels is ready to be put
in operation in 2011. An application circular is being distributed.
2011 will also be characterized by the implementation of the
reform of aid for artistic teams, with new
Committees of Experts. This stabilization
credits require from operators and institutions
responsibility and dialogue: public expectations have changed, forms
of the performing arts have evolved. In a context marked by
forms, in a changing European landscape, not
to transform the panorama of creation today would be to endanger
the forms of expression of tomorrow.
In the field of the visual arts, I would like to highlight the
renovation of the lower spaces of the Palais de Tokyo, which will benefit from
nearly 15 million euros in 2011. It is a central element of the
in the field of visual arts. The new
spaces that will open in spring 2012 will present the
artistic creation in all its amplitude, from emerging talents to
more established artists, especially from the French scene. At the same time, I
wishes to initiate a genuine reflection on our promotion policy
contemporary art in the region, within the framework of the renewed dialogue that
I intend to implement with local communities.
I also want to strengthen the place and attractiveness of Paris on the
art market, as many creative actors want
contemporary. For the international dimension – essential dimension
in an open and connected world through multiple networks - the budget of the
Ministry of Culture and Communication is put at the service of
the reception of foreign cultures in France, the promotion of our
expertise among culture professionals, and finally support for
international cultural industries. The Department of
will contribute to the organization of the Year of Mexico in France, in
Liszt year, at the Estonian Cultural Festival. I want to get involved
in this outreach strategy, alongside the Department
Foreign Affairs and the French Institute, currently in the
This redesigned and modernized partnership requires continued work
the transmission of knowledge and “culture for everyone”.
I am thinking first of cultural and artistic education. The success of
this project is based on the assimilation of tools facilitating access to culture
from an early age, that is, within the school system itself. The
not very important have already been done in partnership with Luc CHATEL,
my colleague from National Education. The dissemination of a teaching
Art history at all levels of education is now well advanced:
since 2008 in primary school, since 2009 in secondary school, and finally since the beginning of the school year
in high school. I wish that the mandatory nature of this new
discipline be confirmed each year more. As we must have to
that there can be no cultural democratization without acting on the
conditions of appropriation of works by the public, by all audiences.
I also wish to reassure educational institutions
of the Department: the budget allocated to them is
up 3% or 225.5 M , Our schools of architecture, the
Conservatoire national supérieur de Paris, that of Lyon, la Fémis, les
Beaux-Arts, Villa d'Arson, Ecole du Louvre, to name a few
examples, are schools whose excellence is recognized and which
some 36,000 students whose three-year job integration rate
degree is over 75%. I want to reassure their managers and their
teachers: their jobs will be protected, the rule of no replacement
of every other official will not concern them.
This priority attaches to higher education and education
artistic and cultural is part of a global transmission policy
knowledge and enhanced accessibility, particularly for
most distant from the cultural offer: neighbourhoods, people
rural territories. I will announce in the upcoming
A Rural Culture Plan, the result of a broad consultation
between local authorities, associations and
culture. This is the ambition I have of culture for everyone, a
offer respectful of the diversity of French society, a
accessible to everyone and in any place, an offer adapted to new
consumption patterns to reduce the fracture between
generations and strengthen “living together”. Credits for
arts and cultural education and access to culture will be increased
of €3 million to reach €77 million, which allows us to preserve
measures for specific audiences, to accelerate the digitalisation
cultural content but also to launch new calls for projects.
Major events planned for 2011 such as the year of
the Overseas Territories” will contribute to this ambition in favor of diversity and
dialogue between the cultures of the world. Another illustration of this orientation
strong, States general of multilingualism will be held in Cayenne at the end
of the year 2011.
Our cultural industries are now faced with the challenge of
global competition and technological challenges related to
development of digitization and circulation of content and
works on the internet. It is a huge continent, it must be today the
“new frontier” of our efforts to build the economy
of tomorrow’s culture.
In this 2011 budget, I intend to reaffirm my strong support for
cultural industries.
The priorities for film and audiovisual are reaffirmed in
In the field of cinema, I personally led a battle for
to preserve the financing of the film industry in the
framework for the budget discussion on tax niches. The
President of the Republic translates a strong demand: the preservation of
French financing system for film creation and
which is part of the French cultural exception in
The support implemented by the CNC progresses in 2011. The means
to the support fund will reach 750 million euro
Digitization of cinemas is another project
strategic and priority. An unprecedented financial effort of €125 million over
three years will be granted by the public authorities as part of the
the modernization of our park in favour of room and
Digital assistance will, of course, add to the maintenance of the
existing operating aid schemes: automatic and selective aids
investment and operations exceeding €80m
annual. Rather, it is the expression of a political will that
recognizes the role of cinema in the culture of our country, as it has
forged in the course of history.
Fiscal measures complement the direct support provided by the CNC:
international tax credit for foreign shooting - instrument
encouraging international productions to make their films and
technical services in our country - film tax credits,
audiovisual and video games will be sustainable.
The project to digitize French film heritage is
also committed. It is a question of making the masterpieces of cinema
accessible on new networks and in digital rooms, on
all the media of the future: digital projection, high definition DVD,
VOD, etc. For this purpose it is provided, as I confirmed a few years ago
“Investments for the Future”, to support
private investments of catalogue holders. This digitization
will involve more than 3,000 feature film titles and, I hope, the
huge continent of silent cinema.
The policy of books and reading, an essential link in politics
must be supported throughout the book chain.
Action for the development of reading is essential. It is
why I announced last March 14 proposals for the
development of reading towards partners: communities
associations. These proposals are part of a
multi-annual dynamic and in 2011, in particular,
New project for the Public Information Library, upon signature
Territory-Reading Contracts with several local authorities, to
digital contracts for territorial libraries and to increase
the resources granted to associations working for the development of
the reading.
I have had the opportunity to speak at some length on the issue of publishing and
digital turning on the occasion of the press conference dedicated to
“future investments”. I will be brief. In the area of writing,
With regard to the digitization strategy launched by Google, the objective is
make a national, legal and concerted proposal. This unique
Europe consists in digitizing the unavailable books of the twentieth century under
rights, from a consortium involving public partners – I think
of course at the BNF, already engaged in a major
digitization - authors and publishers. In the long run, there are almost 400,000 books
that will be digitized and given new life. With
approximately 70,000 eBooks out of 600,000 in hard copy,
the French offer is still in its infancy, but it is called upon to
development: it is able to create an economic sector and a
expertise. In this field, I am part of the convinced: the
e-book is today the “new frontier” of publishing and
that tomorrow it will be a common universe.
In this perspective, the role of the National Book Centre is reaffirmed
Budget 2011: it will enable publishers of all sizes to
benefit from a new digital policy and will continue its action
vis-à-vis traditional and online booksellers.
Support for the bookshop, an essential vector of editorial diversity, is based on
especially on the creation of the label «independent reference bookshop».
406 bookshops have so far been labelled and constitute as many places of
contacts and meetings between authors.
Finally, I want to reaffirm my commitment to the single price of books, the law of
fundamental regulation, which has enabled us to preserve the
publishing diversity and the bookshops that keep it alive. The vote of a
Bill on the Single Price of the Digital Book
Senate is a topical topic on which the directorates of my Department
work in liaison with Parliamentarians.
The HADOPI law illustrates our desire to regulate markets,
on the Internet. Other European countries (the United Kingdom, the
Sweden) are now ready to adopt this educational scheme, which
based on a graduated response, on warning messages
addressed to Internet users. It is not a question of monitoring and punishing but of
control and guarantee, in other words to “civilize” the internet. Equipped
a budget of 12 million euros in 2011, the High Authority is
now a reality, it is in working order, under the leadership of its
Marie-Françoise Marais, President. The funding will allow her to
promote the development of the legal offer, guarantee the protection of
works against illegal downloading but also to observe the uses
lawful and illicit.
Culture is fully embedded in the global economy and I
to regulate and support the media market, to promote the
creation, to protect the notion of work.
It is a matter of enhancing the vitality of our media and productions
in the context of a diversified and pluralistic offer.
In the wake of the 2009 press conference, it was decided to
confirm the exceptional aid for the press.
With a budget of 420.5 million euros, the State confirms its commitments
sector. There is no disengagement. We are
intend to accompany the changes of a sector deeply affected
by the crisis. By this exceptional financial effort despite the
economic the government wants more than ever to guarantee pluralism
the vitality of the democratic debate but also the quality of the
content and the specificity of journalism.
In recent years, the government has fully implemented its
change pilot role: he identified, with the professionals, the
industry issues. I am thinking of the distribution of the
the digital revolution. The 2011 budget confirms the
innovation and investment, notably through the
support for online press services. I remind you that it has the same
the amount allocated to industrial development and the massive plan
support for portage development.
The massive contribution intended to rethink the economic models of
the press at the end of the States General did not affect the
It has made it more complex, less readable.
Presented on September 8 the Cardoso report invites to a discount to
philosophy of the system of press aids. It confirms
the State’s deep commitment to the pluralism of opinions in
the long term. This is in no way a disengagement of the State,
on the contrary. The real problem is not so much the amount of aid as
their destination. What we need to look at is
State intervention, which can fully play its role as a lever. This
where we need to go are strong information companies,
independent institutions capable of sustainably enriching public debate. Our
priorities are and will remain the same before or after Cardoso: ensuring the
freedom of the press and its transition to a model for the future.
This ambition for a vibrant and pluralistic democracy is also
that determines renewed support for the public audiovisual sector, including the
budget grew by 3.4% in 2011 to reach nearly 4 billion
In addition to the general budget and the resources of the
contribution to public broadcasting (ex licence).
The reform of public television decided by the President of the
Republic resulted in the law of March 5, 2009. The
advertising on France Télévisions and the renovation of its
organization, give the group the means for its editorial ambition.
This law also profoundly transforms the economic model of
France Télévisions Group, allowing it a more strategic approach
fine. Public television, strong in its values, must now develop
an ambitious programme offering, in terms of culture and
knowledge and creation to rejuvenate audiences.
«Strange skylight» at its origins, it is today a seismograph of
trends and developments in society and in this respect
mission of citizenship and a certain idea of “living together”.
The finance bill therefore provides for an endowment of $2.1 billion
from the former audiovisual licence fee), up 2.6%. A
an additional €0.4 billion from the general budget,
which complements the funding of the group’s public service missions. The
total amount of public resources proposed to be granted to France
Televisions in 2011 is therefore 2.5 billion euros.
This is a revised allocation for the 2009/2012 business plan, due to the
revenues. However, it does not in any way
in question the objective of a balanced result in 2011 as well as the ambitions
the Group’s editorial and technological expertise, including the
investment in the field of audiovisual creation and
French and European cinema.
In addition to France Télévisions, the 2011 allocations for other
public service broadcasting organizations are growing. They
financing their strategic orientations while respecting the contracts
objectives and means signed with the State:
ARTE France (+9.9 million euros, +4.1%): The aim is to promote an effort
supported the extension of the broadcasting of the channel Cette
progress must also enable it to fully play its role as
The European Parliament has also taken the view that the European Parliament should be involved in the dissemination of culture and the financing of more demanding cinema.
Radio France (+22.7 million euros, +3.9%): This increase,
COM 2010-2014 signed last July, aims to support the
strengthening the antenna offering – notably France Bleu and Mouv’
– but also to enable the development of new technologies,
podcast, to which the listeners of the various stations have
massive recourse.
The INA (+4.6 million euros, +5.4%): in accordance with COM 2010-2014,
to promote the continuation of the backup and digitization plan,
allow the implementation of the legal deposit of the web and guarantee the
development of INA Sup, a centre of excellence in teaching
and research in the field of image.
Finally, I would like to mention the appropriations allocated to the company in charge of
France. They are up 5.3%, representing a
increase of €16.8 million. The increase in
budget for the company AEF shows the support of
the State to the proposed strategy.
RFI, France 24 and TV5 Monde, are now engaged in a
shared ambition. I think by
example to the Arab editorial board, which now works in common with
that of France 24 and benefits international television news
continuous with his expertise and talents
They are a window on France and its culture almost everywhere in
the world; these are also “French views” that propose keys
to understand the dynamics of the contemporary world.
The transition to digital terrestrial television (DTT) is one of the challenges
major issues that we have to address during 2011: it is a
a true “image revolution” that awaits viewers. It is a
exciting challenge is an exceptional opportunity, especially in terms of
image and vision quality.
By 30 November 2011, traditional terrestrial analog broadcasting
will gradually give way to DTT across the country. The
benefits of this transition to all-digital television are multiple: it
first, to complete DTT coverage of the territory, and
to multiply by 3, with 18 free national channels, the
terrestrial over-the-air television services.
For the majority of our fellow citizens who receive television through
conventional antenna and wish to continue to benefit from television
free, the equipment operation to receive the DTT channels is
in the majority of cases simple and inexpensive. Viewers
and the smallest households will be accompanied in this
mutation equivalent to switching to colour.
To accompany this historic transition, the Ministry of Culture and
In 2011, a considerable effort of 131
EUR 333 million over three years
to this “technological leap”. These funds will fund a
for the benefit of the entire population, a
funds to help the poorest households, as well as the
Operation of the Public Interest Grouping (GIP)
You know the very special place that associative radios occupy
in the French radio landscape. The only audiovisual medium of
which covers the entire national territory, they are addressed in
priority to isolated populations; they have an integration mission
and are at the heart of living together.
The Fonds de soutien à l'expression radiophonique locale (FSER), including
more than 600 radio stations will benefit from €29 million,
2 million more than in 2009.
This clear increase will allow the increase in
number of community radio stations authorized by the Conseil supérieur de
Audiovisual (CSA) in FM.
As you can see, the work I’m doing at the Ministry of
Culture and Communication are not lacking: they are diverse, they are
closely linked to the attractiveness and development of our economy, they
the challenges of the global economy and the digital age. More
must be the guarantor of the “French exception” and
a certain idea of the work, the author and the professions of culture.
All my ambition is to preserve its scope of action, but
also encourage the opening of new “territories” for our artists and
our creators, in other words anticipate what will become the Culture
in the 21st century. This is the whole issue of future investments and
of my resolute choice in favor of digitization. It is a question of planning
our creators and cultural industries towards the global horizon, towards
today’s economy and tomorrow’s markets.
However, make no mistake, nothing will replace eye contact,
sensitive, fleshly with a painting, with a symphony, with a body in
movement on a stage. I believe in the power of evocation
places that were inhabited by history, by the illustrious
by great men and by the people. I believe in the
indomitable savagery of artistic creation, at the moment suspended
during which the curtain opens and the light fades. I also believe
that the personal display – as practical and tactile as it is – will not replace
never the poetic power of the image projected on the large screen of a
cinema, the collective emotion that it provokes and the thrill that it
It is from this demanding conception that I intend to defend the action of
this Department: this Budget 2011 manifests it. If cultural practices
are diversifying and relying on networks that are increasingly
less institutional, I am convinced that the French model of
cultural development remains relevant, provided it is transformed and
focus on innovation and creation. It is all ambition that guides my
action rue de Valois to make the «small ministry» created by Malraux
has just over 50 years the Conservatory par excellence of Memory,
a relationship to the world where, to use Malraux’s phrase, art is
an anti-destin» - but also the great Ministry open to the new
creation, innovation and dialogue between cultures.
Thank you.