Ladies and gentlemen, Dear friends,

I am very honoured to welcome you in one of the hubs of the world’s
cultural and artistic memory. A hub of the world’s living and very lively
memory, I could add, considering the increasing number of visitors to the
Louvres’ collections. A hub of open memory too, which will include a
refurbished aisle of Islamic Arts to be inaugurated during the coming year.

Thanks to Maurice Lévy and his extraordinary talent for making people
meet, we are here together to taste French champagne and Californian

I would like to take this opportunity to thank the partners of this
event, including Publicis of course, but also Intel, Yahoo, Accel
Partners and Moët-Hennessy.

During a first day of debates, we have been talking growth. I would like to
A balance between growth opportunities through access and
our responsibilities regarding cultural diversity. A responsibility shared by
all stakeholders, being public or private. I strongly believe that both notions,
growth and responsibility, are key values to have in mind if we want to keep
cultural economy on a sustainable path.

The balance I am talking about is also the balance between your interests, those of
Internet users who vote for you every day, citizens too and
taxpayers, in the words of President Nicolas
Sarkozy this morning.

In cultural matters, the age of access holds all the promises.
Whether it’s books, music, film and audiovisual, gaming
video, heritage too – I’m thinking for example of Google Art
Project -, the opportunities open – that you have opened – through the
fully justify the common parallel
with the print revolution, five centuries earlier. It’s a change

The rules of the game are also upset. Those of the
mediation, first of all. Private and public actors must
think together about how to organize the profusion of content.

Image and media education, for example, is not
generis, even if the communities of taste that emerge from the networks
can play an important role in shaping and stimulating
the desire for discovery. Faced with the illusion of everything online, solitude and
the alienation, the withdrawal on the déjà vu also watch the internet. The bookseller, the
record store, video rental companies: all these essential functions,
far from disappearing, will take new forms, provided
to imagine them together.

Among you, there are also actors whose size and ability to
unprecedented penetration lead them to assume responsibilities
funding for creation. It is in everyone’s interest,
public authorities as private actors – because the logic of profit alone
are not enough to stabilize this new ecosystem. In
the new value chains of the digital economy, the
actors who participate in the cultural economy may have interests
explicitly divergent - which is ultimately the common of all
technological transition. Yet, in the long term, everyone has an interest in
towards a sustainable development of sectors where
content, authors, artists and producers want to register their activity in
the duration. Civilizing the Internet is also that. Adapting copyright to
this new situation is in everyone’s interest.

There is too often a tendency to oppose, in a simplistic way,
regulation and freedom. Regulation is precisely what allows freedom,
which guarantees its conditions of possibility – freedom of expression, freedom
The opposition between an Anglo-Saxon entrepreneurial culture
and a French-style state reflex – control and regulation
first – is often brandished, sometimes opportunistically, as a
fundamental obstacle; I believe that this view of things is largely
given the reality of our European commitments, given the
the growing internationalization of many creative sectors
artistic, and simply if we want to take the trouble to
look to the future. The existence of this e-G8, dear Maurice Lévy, is
precisely the evidence.

Thank you.