Ladies and gentlemen, Dear friends,

As you know, the G8 under the French Presidency will be held in
Deauville this weekend has this particularity to include the
digital on its agenda. This is a first. And the “e-G8” wanted
by President Sarkozy, organized by Maurice Lévy, gives us a
excellent opportunity to bring together key players from business sectors
which not only represent a growing share of our economies,
but are also the drivers of a technological and cultural turning point
major.

It is well known that, in the early 1920s, the economist
Alfred Marshall, about recorded music: the more you listen to it,
the more you want to listen to it. The sacrosanct law of marginal utility
then found its exception, which was to become the
cultural industries. If we add to this the possibilities of access that, with
the Internet, have today radically changed dimension, evidence
the years we are living will be decisive for the
new forms that the industries concerned will take only for the
cultural practices themselves. This also implies the
the world of books, the world of the press, the world of cinema and audiovisual
music, video games, but also heritage. Given the role of
culture in the attractiveness of our territories, you will easily understand
that France has a special sensitivity to this great
transformation.

The extraordinary possibilities offered by what we might have called
“age of access” must not, however, cause us to lose sight of
risks inherent in what is more than a transition phase
technology. In this new world, where
size and unprecedented penetration capabilities, the rules of the game
not yet stabilized, economic models are being sought, the role of
government is redefining itself. In what appeared there are still
a few years as a new «wild west», in this conquest
new borders, this time from California, we could fear
that the age of copyright, for example, was in danger of dying. The boom
social networks has also been able to accentuate
the tendency to accredit this mirage of gratuitousness where the notions of author and
In all respects, this phase of
is, I think, behind us. Whether it’s the funding of the
the sense of loss of meaning created by the
unprecedented profusion of content, both private and public actors
more easily agree on the need to “civilize the Internet”, to
to use the expression of the President of the Republic – and this for the benefit
of all.

However, the profusion itself does not necessarily give rise to a
and promoting cultural diversity, it is not just
make accessible - because in the night of pipes, all contents are gray.

This is why I attach great importance to reflection on
new forms of mediation that we must invent together,
imagine, so that meaning can marry again to access.
Image education, communities of taste too, open us to
ways we need to explore better, far from the logic of profit
immediate.

It should also be borne in mind that technological innovations
do not necessarily result in systematic substitutions.

Just as the video did not kill the cinema, nor the television the radio,
there is no indication that the digital book, for example, will replace
book. Only the future will tell us more about balances and
coexistences that will emerge: for the time being, the duty of public authorities
is to best support these transformations, by protecting
economically very vulnerable sectors such as the press, supporting
bookshops in their transition effort, or by providing
legal certainty necessary for the new digital book industry.

Do not lose sight of mediation; best support the channels that
experience delicate transitions; ensure, at best, the
financing of creation – these are the axes on which my ministry
tries to do the best job. Protecting the rights of creators is all
simply ensure that the source of the value itself is not
relegated to a secondary concern by those who would benefit,
often in short- or medium-term strategies, to preserve the illusion
access. The success achieved by the massive deployment of
Online music laws has shown that the habits in the
could change, and these are most likely leads to
for audiovisual and book. The action of the high authority for the
dissemination of works and protection of rights on the internet (Hadopi) is
specifically to participate in this awareness. Great Britain
also followed this line, with the Digital Economy Act; as well as
Spain, with its law on the sustainable economy. As such, we can rejoice
the fact that the debate has moved: the very principle of protecting the right
is no longer in question, and it is rather the actual modalities of
the protection and targeting of prevention that are discussed. The e-Forum
G8 is there to enrich this debate.

Promote the dissemination of works in the digital world while
respect for copyright: this is the line that France continues to
lawyer. Everyone had to follow the recent challenge of the agreement
by Judge Denny Chin: in view of
it seems to me that our vigilance in France with regard to
massive digitization projects following the logic of the opt-out (
said word consent”) was not without foundation, and that history
seems to be finally moving in this direction. This evolution pushes us
even more, I am convinced, to have to reason in terms
ecosystem: creation and cultural goods, it must be remembered, are
a resource like any other. To guarantee the conditions of its
renewal, which benefits everyone, we have a shared responsibility.

It is in this sense that I will speak this afternoon at the Tuileries in
a round table on intellectual property.
This commitment will certainly increase if it becomes European.

To this end, I have called on my Council colleagues to mobilize
for a common reflection. We must give ourselves the means
to jointly address technological, financial and legal challenges
induced by the digital revolution. This concerns, for example, the price
digital book, on which I am very pleased that we have
an ambitious law. This also applies to the VAT at
reduced on cultural goods and services, including online,
the competitiveness of our cultural industries.

My commitment to support the digital shift in the economy
culture is a deeply European commitment. It is a
commitment to creators. It is also a commitment to
and that is the whole meaning of this e-G8. Some people are talking about
of “cultural responsibility”, other “cultural footprint” of
companies: so many notions that precisely try to understand this
new reality that it is urgent to take better account of
understand the constraints on the culture ecosystem
digital. Cultural diversity is a common good of which we have the
charge: with digital technology, we have a tremendous opportunity to
promote - but we must all be responsible for what
we have tamed.

Thank you.