Frédéric Mitterrand, Minister of Culture and Communication, instructed Patrick Zelnik, President of Impala and CEO of Naïve, to conduct a mission on the development of online cultural offerings and on the remuneration of creators and businesses of cultural industries for the dissemination of their works on the Internet. Jacques Toubon, former Minister of Culture and Communication and President of the Conseil d'orientation de la Cité nationale de l'histoire de l'immigration, as well as Guillaume Cerutti, President of Sotheby’s France, will be the other two members of this mission.

This initiative is in line with the Élysée agreements of 23 November 2007, which have already given rise to the law called «Creation and Internet» of 12 June 2009 and the bill on the criminal protection of literary and artistic property on the Internet, which is due to be voted on by Parliament in September.

For Frédéric Mitterrand, the fight against piracy of works organized by these texts is a necessary, but not sufficient, condition for making the Internet a privileged vector for the dissemination of cultural content. The objective of the mission is therefore to enable consumers, as well as creative actors, to reap the full benefits of this new legal framework, through the development of an attractive legal offer and new sources of remuneration and financing for artists and the companies that support them.

After consultation with the various stakeholders, the mission will be submitted to the Minister before 15 November, proposals for concrete and rapid measures which will then be presented to the President of the Republic and the Prime Minister and whose implementation could be initiated before the end of the year.