Frédéric Mitterrand, Minister of Culture and Communication and Véronique Cayla, President of ARTE, signed on 6 December 2011 the 2012-2016 Objectives and Means (COM) contract of ARTE France, at the Ministry of Culture and Communication. The contract will then be countersigned by the Minister responsible for the Economy, Finance and Industry, as well as the Minister responsible for the Budget, Public Accounts and State Reform.
First objective of the COM, ARTE wishes to assert itself as the reference medium
for culture and European creation. The channel will devote more than three
quarter of the program budget to the production of original works within
the balance between the major founding genres of its identity: the documentary, the
and fiction. It will foster the emergence of authors and
new audiovisual writings.
The programme grid will be renewed in 2012 and ARTE will improve
accessibility and readability. Particular emphasis will be placed on
little developed until now. This new editorial
channel to retain its viewers and expand its audience. The reconquest of the
The public sector is thus at the heart of ARTE’s 2012-2016 strategy.
Digital development is the second strategic axis of the COM.
Pioneer in the convergence between the antenna and the Internet, the channel
continue these developments. It will explore the new possibilities of the Internet:
better circulation of works thanks to new means of dissemination
such as catch-up television and connected television, experimentation with
audiovisual creations or the enrichment of its platforms
on the Internet and the creation of new platforms. The budget
dedicated to these digital developments will increase strongly, on average
30% per year.
Finally, the company will continue to improve its management to adapt it to the
digital. It will converge skills between the antenna and new
the media, will focus on permanently seeking efficiency and savings
for the benefit of the programme and develop coordination at group level.
The new COM 2012-2016 therefore devotes development and modernization
ARTE and forecasts an annual average increase of 3.8%
of public funding, with a special effort in 2012, the first year of the COM.
In a constrained budgetary context, the State reaffirms its support for the model
unique Franco-German cultural media that constitutes ARTE: in the events
the current situation in Europe, the European perspective that ARTE has on the world and
the Franco-German cultural cooperation it embodies are more than ever