The French Presidency of the G8 welcomes the holding in Avignon on 17 and 18 November of the first ever meeting of Ministers of Culture and Intellectual Property dedicated to the challenges of the future of creation, which, together with those of freedom of expression, among the most crucial for entering the digital age.

It thanks the Ministers of the 19 States represented for their participation
(Brazil, Burkina Faso, Canada, South Africa, South Korea, Germany,
Arab Republic of Egypt, Spain, USA, France, Italy, Japan,
Morocco, Poland, United Kingdom, Russian Federation, Sweden, Switzerland,
Vietnam) as well as senior officials from the
the OECD, WIPO and UNESCO and the great witnesses of the world of

In these times of international economic crisis, the dynamism of
is more than ever a key factor for growth and employment; it is
also a real challenge for civilization.

This is the reason why the French Presidency wished to place this
meeting in the continuity of the declaration of the Heads of State and
Government at the May 26-27 summit in Deauville, which
a consensus for the promotion of a responsible Internet. This
In particular, the statement noted that:

'With regard to the protection of intellectual property, in particular
copyright, trademarks, trade secrets and
patents, we recognize that we need to put in place
legislation and national frameworks to improve compliance. This is
why we are renewing our commitment to take strong action
against violations of intellectual property rights in space
digital, including procedures to prevent digital
current and future offences. We recognize that effective enforcement
intellectual property rules require cooperation
appropriate international between the actors concerned, involving the sector
private sector. We are committed to finding ways to facilitate better
access and greater openness to knowledge, education and
culture, notably by encouraging innovation in e-commerce
goods and content, while respecting intellectual property rights.»

Based on these guidelines agreed at the highest level of the G8 States,
the Summit of Ministers in Avignon has made it possible to broaden the debate
members of this chamber and deepen its implications by crossing the
The European Union has a strong interest in the future.

Of these exchanges very nourished, marked by a sense of responsibility
shared with respect to creation and its future in the digital age, the
For its part, the French Presidency holds 5 strong convictions:

1. There can be no sustainable creation or cultural diversity without
copyright that protects and remunerates creators.

The digital age offers tremendous opportunities for artistic creation
and the dissemination of works but also raises immense challenges for
reinventing their economy and promoting their diversity.

It is by living the principles of copyright in this new
context, that is by ensuring a sustainable remuneration for creators
and their economic sectors, that these challenges can be met. The
possible diversity of copyright management, element
of its adaptability, is in this respect an opportunity that must
benefit to the dynamism of the online cultural offer and models
which underpins it.

Creation must be recognized as the essential resource of industries
and solutions for the effective protection of rights
in the digital environment constitute the condition
of creative innovation and cultural diversity.

2. A wide range of legal online cultural content is available
now available: you must give it all its chances while
developing heritage digitization in an ambitious and

In recent years, the development of legal offers has been
and shows that all stakeholders have integrated the
digital technology. Already, in many countries, millions of
music are readily available online for an attractive cost. In the
the audiovisual field, the press and soon the book, to name but a few
some of the sectors concerned, multitudes of offers appear
with creative and easy-to-use ergonomies, associated services
and innovative pricing principles. A page thus turns since
the pretext of the unavailability of the works from which the
mass piracy no longer needs to be, an efficient marketplace playing
this end a decisive role.

We must now seize this opportunity to develop the economy of the
culture while ensuring an ambitious and responsible digitalization of
heritage works in particular. From the Digital Library
Europeana at the American Digital Public Library or
important Brazilian platform in this area, decisive efforts are
committed to this. Governments must play their full role in the
development of this culture economy. The
digitization of cultural heritage and any dissemination enterprise
digital culture must follow fair partnership rules
between the public sector and private actors, as marked in Europe the
report of the Committee of Wise Men for a New Renaissance. Services
digital culture must develop in respect and in partnership
with existing cultural institutions. Museums, libraries,
universities must bring their skills to these services and benefit from
The European Union has a very important role to play.

3. On all continents, convergent implementation initiatives
rights develop because the question is no longer whether it is urgent
reduce piracy, but how best to do it.

The graduated response demonstrated its pedagogical significance in France and in
Korea. From Chile to New Zealand or the United Kingdom, many
legislative initiatives are in the same direction. In the United States, the
agreement signed in July 2011 between communications operators
and the cultural economy is also based on
a concrete awareness-raising action to effectively combat the
illegal sharing of content. In many countries, from Spain to the
Norway or Sweden, efforts are focused on the establishment of
effective legal means to stop copyright violations.

All these approaches are complementary and deserve to be explored in
parallel, depending on the legal tradition of each.

They will be fully effective through prevention, education and
public awareness, as many countries do, for example
Germany, South Africa, the United States and Vietnam.

4. This vast transition of the cultural economy is a responsibility
shared by public authorities, citizens, rights holders and all
digital players.

Citizens, rights holders and digital companies have an interest
shared well understood to this economy of legal supply that is being set up.

Instead of the flight of value and the impoverishment of creation
that piracy implied, we can now see a new
creation of value to share. It is an awareness that after
years of reluctance and misunderstanding, now commits. The
discussions of rights holders with search engines, in Europe and
in both the United States and China, so that citizens are directed to
the legal offer give a good illustration. All actors deserve
to be involved, including advertisers and suppliers of
payment solutions.

In parallel, the digital players, who benefit from broadcasting on the
networks of cultural works, must commit to funding the
creation, whether through contractual approaches or through
legislative initiatives: beyond the issue of access to works and their
online availability, the major challenge for the future of
the digital age concerns the conditions for the development of a
the constant renewal of this creation in its

5. The consolidation of tomorrow’s cultural economy requires more than
cooperation between all stakeholders and the strong
international organizations so that public policies for the
development of the creative economy are guided by
common founding principles.

Internet’s frontier-free space is not satisfied with approaches
that, although convergent, remain too fragmented, and
come up against behaviours of “digital havens” not
cooperation. International cooperation such as the one that this
The European Council of
or regional, particularly within the European Union. At
copyright is recognized as a common good for which WIPO
has been given the task of ensuring the promotion, which must constitute a powerful
spur to improve recognition and effectiveness.

The legal certainty offered by the international copyright framework is a
key asset to develop the cultural economy of tomorrow, which is moving to
The European Parliament and the
between economic actors, new technologies and models
innovative business practices. Cooperation between North and South
The European Parliament’s Committee on the Environment, Public Health and Consumer Protection is of particular importance.

In addition, in a period of change, the role of public policy is
essential to accompany creation. Policies and measures
culture must be thought of and fit into a framework
and be consolidated and considered a contribution
essential to creation, circulation and sharing. It is for this
international cooperation must also focus on sharing
innovative tools and experiences to finance creation, exchange
between the States allowing to evaluate and develop as best as possible these measures
in the interest of creators and their economic sectors.

Beyond possible differences in sensitivity, it is clear that
all legal and technological resources must be mobilized to
service of the common goal of the future of cultural creation in
the digital universe.

With these five convictions informed by the debates held in Avignon, the
French Presidency urges its successors to continue the work
shared on copyright and creative compensation issues
in the digital age.