june 2008
12 p.

This research is intended to test the assumption that art gallery attendance can be predicted from the disparity between self-image and a person’s idea of gallery-goers. The measuring tool devised by us was applied to a sample of 381 persons. Although the sample is made up primarily of students, it displays a certain variety in terms of age and education. The findings show in particular that, while the disparity is positive in the case of gallery-goers, it is negative in the opposite case. The persons who do not go to galleries tend to downgrade themselves in comparison with the image they have of those who do. This illustrates a need to investigate what sort of guidance might succeed in narrowing the negative disparity.