The Evolution of Greeting Cards

In Canada, the production of cards began between 1870 and 1880 and were simple adaptations of the works of Krieghoff, Bartlett, Massicotte and Henri Julien depicting typical winter activity or sports scenes. Up until the end of the First World War, however, most of the cards sold in Canada came from the United Kingdom and the United States.

The practice of sending greeting cards to friends and relations for New Year’s spread fairly rapidly in England, in Germany and in North America. After 1880 the Christmas card gradually came to replace the New Year’s card and really gathered speed with large-scale marketing. Department stores even began to sell greeting card assortments through their catalogues.

The shift to Christmas has not taken place in France where cards are almost always sent to convey New Year’s greetings.